Ston Ahuiyac Ihiyotiloni by Eisuke Tachikawa

Ston Ahuiyac Ihiyotiloni by Eisuke Tachikawa is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Iztacteocuitlatl in Tepoztlachihualli ihuan Tepoztlaixcopinalli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTepoztlachihualli· 2021

Ston Ahuiyac Ihiyotiloni

by Eisuke Tachikawa

Client: Nosigner

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tepoztlachihualli Category

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The Design

About Ston Ahuiyac Ihiyotiloni

Ston mitzmaca ce yectli tlanemilistli cahualiztli, iuhquin oc ce tlamantli ipampa popocaliztli ihuan atiliztli. Nosigner quitocayotia in tequitl Breather, tlahtoa in noyolca tlanemilistli quitamachtia. Macihuiz in tlachihualiztli moquetza iuhquin ce electrico pitzietl, ica tlapanoliztemaliztli in ehecatl ihuan occequi tlamantli, huel ticnextizqueh nochi iyollo ce hueyi ihiyotl. Inon tequitl inic tlapatlaz ce ahmo cualli cahualiztli ica popocpitzietl ipan ce yectli para tlanemilistli ihuan tonacayotl.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Ston Ahuiyac Ihiyotiloni ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Ston Ahuiyac Ihiyotiloni ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Ston Ahuiyac Ihiyotiloni quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: “ston” provides you a healthy and mindful break, as an alternative to smoking and drinking.
We named the device BREATHER, as a reference to the unique mindful experience it provides. Although the structure is similar to an electronic cigarette, by adjusting the flow of air as well as other factors, you can experience something closer to a deep breath. This is the tool to change a harmful break with smoking cigarettes into a healthy one for mentally and physically.
Production Technology: We took so much time for the appearance of the product. “ston” is a stone-shaped, organically curved, stone-moulded device made of a one-piece aluminium enclosure thanks to a technique called metal squeezing. It is a unique and difficult technique that allows the aluminium to be squeezed to expand inward beyond 180 degrees, with no parting lines. This is all thanks to the high-level production control technology that Japan has developed.
Inspiration: "ston" is a healthy inhalation device that allows you to inhale caffeine and GABA. The lighting pattern also helps regulate the rhythm of the breath. Similar to meditation in Zen or yoga, it helps the mind find balance and be calm, peacefully breathing in and out. Smoking is not only harmful to your body but also bad for the environment since you would have cigarette butts after you smoked it. “ston” offers a special experience that can never be had with a cigarette break.
Team Members: Art Direction: NOSIGNER (Eisuke Tachikawa)
Graphic Design: NOSIGNER (Eisuke Tachikawa, Tomoro Hanzawa)
Product Design: NOSIGNER (Eisuke Tachikawa, Daichi Komatsu)
Client: BREATHER Co., Ltd.
Image Credits: Product Photograph: CCDN (Yuichi Hisatsugu)
Brand Image Photograph: BREATHER Co., Ltd.

Read the Press Release