Love Art Tequitl: Tlanahuatiliztli by Daniel da Hora

Love Art Tequitl: Tlanahuatiliztli by Daniel da Hora is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Bronse in Tlanextiliztenoyotl, Tianquiztlatecpanaliztli ihuan Tlanonotzaliztli Tlachihchihualiztli Competition Category.

BronseTlanextiliztenoyotl· 2024

Love Art Tequitl: Tlanahuatiliztli

by Daniel da Hora

Client: Dahlstedt Holding SL

Mahuizolli A' Design Award Bronse Winner in Tlanextiliztenoyotl Category

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Colors

The Design

About Love Art Tequitl: Tlanahuatiliztli

Ipan iyacatilizcampana, Winghook pehua se chicahuac huan tlacuilolyotl tequitl tlen quinequi quihtoz se chicahuac tlahtolli. Quitequihuia se cualtzin nenechicoliztli tlen digital manipulacion huan tlacuilolyotl monequiya, Winghook quicalaquia mahuiztic tlamachtilli tlen Tlacuilolyotl Tlahtolpohualli ipan itlahtol. Ica cualli manipulacion, in campana quinnahuatia tlachixque ma quihtacan tlen amo quinamiqui, ica melahuacayotl huan tlachializtli ipan tlaixnextiliztli. Ica quinnenehuiliztli in machtiloni clasicos ica yancuic patlaliztli, Winghook amo san quinnotza tlanemililiztli sino noyuhqui quihtoa itlachihualiz ipan quipiya cualli in cualtzin tlacuilolyotl tlatquitl.

The Recognition

About the Mahuizolli A' Design Award Bronse

Love Art Tequitl: Tlanahuatiliztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Love Art Tequitl: Tlanahuatiliztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Love Art Tequitl: Tlanahuatiliztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
Dimensions & Packaging: Posters: 480 X 640 mm
Magazine: 200 X 280 mm
Tags: Art, Creative, Museum, Paintings
Production Technology: More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
Design Challenge: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
Research: For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain).
Inspiration: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
Project Duration: The project started in Dec 2021 in Stockholm SUE and it’s still running.
Team Members: Creative Director / Designer: Daniel da Hora
Image Credits: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.