Qoros 7 Teposnehnemilistli Sport Utility (SUV) by Fengyou Gong is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Cozticteocuitlatl in Tepoztemalacatl ihuan Tlalli Oliniztequitilli Tlachihchihualiztli Competition Category.
CozticteocuitlatlTepoztemalacatl· 2021
Qoros 7 Teposnehnemilistli Sport Utility (SUV)
by Fengyou Gong
Client: Baoneng Chuangku Automobile Design Co., Ltd.
Mahuizolli A' Design Award Cozticteocuitlatl Winner in Tepoztemalacatl Category
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- Verified Award Winner
- Verify Award Status for #119783
The Design
About Qoros 7 Teposnehnemilistli Sport Utility (SUV)
Qoros 7 se teposnehnemilistli SUV tlen okichijchiwkej ika itlachialis Qubic Aesthetics. Nawkampa tlatektli tlachialistli motlalia ipan iixpan, ikuitlapan wan ikalijtik in tepostli, ika inon weyi wan kuali moixmati kemen tlachia. In itlakayotlaltilis kikui tepostli tlen wel chikawak (ultra-high strength steel) wan aluminio tlen amo etik, ika inon kinmanawia in tlakamej tlen ijtik yawij wan tlen ojtli nehnemij. In kalijtik kipia se tlatlalilistli kemen letra T, ika ome digital tlachialoni (pantallas) wan se voz asistente tlen ompa moyektlalijtok. In ikpalmej kuali mowika ika totlakayo wan weli mopatla kenin moneki, wan in weyi tlamamalkalko kipalewia tlen kinekij kiwikaskej in chanejkej ijkuak nehnemij ika inchan tlakamej.
The Recognition
About the Mahuizolli A' Design Award Cozticteocuitlatl
Qoros 7 Teposnehnemilistli Sport Utility (SUV) ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Qoros 7 Teposnehnemilistli Sport Utility (SUV) quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Qoros 7 Teposnehnemilistli Sport Utility (SUV) quiyolchicahua ihuan quipaquiltia in tlacah.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Qoros 7 marks a successful attempt to apply Qubic Aesthetics, a new family design language of Qoros brand, to SUV models. It features a synergistic application of iconic square design on the car appearance, moving shape, highly intelligent vehicle system, ergonomic seats and practical riding and loading space.
- Dimensions & Packaging
- Width 4679mm x Depth 1897mm x Height 1679mm,
Wheelbase 2720mm - Tags
- Qubic Aesthetics, Ancient Greek Architecture, Khoros, SUV Model, Vehicle System
- Production Technology
- Featuring an extensive use of ultra-high strength steel and lightweight aluminum for its body structure, Qoros 7 ensures the safety of passengers and pedestrians. The interior is made of a wide range of eco-friendly fabrics, soft leathers and composites, and the panel adopts laser leather texture technology, bringing a three-dimensional texture that feels great to the touch. Many of its details, such as the suspension side window switch using black piano paint process, are exquisite and elegant.
- Design Challenge
- Creating an innovative design language that is globally recognizable and perfectly applied to new products requires a combination of the latest technology and high-end manufacturing processes to bring a pleasant experience for drivers and passengers. As automobiles are inherently complex industrial products, it takes a great deal of effort to gradually transform the concept into a realizable product.
- Research
- Qubic Aesthetics is based on the classical Chinese philosophy of spherical heaven and flat Earth, with its core design idea of bounded shape but boundless mind. The pronunciation of the brand name Qoros sounds similar to the Greek word Khoros (meaning harmony), and its concept also mirrors the characteristics of ancient Greek architecture, which expresses the same idea: the pursuit of beauty is not limited by the bounded world.
- Inspiration
- Inspired by classical Chinese philosophy and ancient Greek architecture, the new design language Qubic Aesthetics brings a wide square visual effect on the car front and rear, and a full and smooth shape that draws inspiration from The Wave of Utah. Qoros 7 builds the highly recognizable brand image with its distinctive aesthetic character conveyed by its ubiquitous square symbols.
- Project Duration
- The project commenced in Shanghai in April 2018, and was completed in Shanghai in June 2020. It was officially launched online in August 2020, and presented at the Beijing Automotive Exhibition in September 2020.
- Operation Flow
- The Qoros 7 interior features an innovative T-shaped layout that provides a convenient digital experience through its 2 digital screens of 12.3-inch behind the steering wheel and 14.6-inch on the center channel along with the built-in voice assistant Mr.Q. The wraparound shoulder seats are ergonomic and multi-functionally adjustable, able to accommodate passengers of different sizes. Also, its large-capacity baggage compartment can meet the loading needs of family travel.
- Team Members
- Design Director:Fengyou Gong
Designer：Zheming Liu
Wei Wu
Tao Jiang
Mingjiang Zhu
Shaohua Liu
Yan Ding
Mengyao Li
Yan Chen
Jiaji Liu
Yang Pan
Yang Cai
Zixuan Zhang
Kun Qin
Junlin Huang
Hao Peng
Dingying Li
Design Management:Zhichuan Qiu
Zhiwen Jie
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