Let Parents Stay Tlahtōltzin by Yu Chen is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Bronse in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

BronseTlacuilolli· 2021

Let Parents Stay Tlahtōltzin

by Yu Chen

Client: Hubei University of Technology

Mahuizolli A' Design Award Bronse Winner in Tlacuilolli Category

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Verified Award Winner

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Colors

The Design

About Let Parents Stay Tlahtōltzin

In Tētahhuān Mocāhuazqueh in Ītech Cē Amatlahcuilōlmachiotl in Han Tlahmachtli, mochīuh īpampa in mopalēhuīlīz cē āltepētzintli tlaīhīyōhuītoc. Jinling Āltepētzintli īchān miāc, mahtlācpōhualli īhuān ōme mīl piltzitzintin īn tlācāhuahqueh mocāuhqueh īnīuh nemih tequitih huehca, īhuān miāqueh chānehqueh cualli momachtiah in Han Tlahmachihcayōtl. In tlahmachtli tlanamacōllōtl in nepa āmo cualli monāmaca, tlācah in tlachīhualiztli ahmo miāc mopatlac īxquich cē cempōhualxihuitl. In huēhcauhyōtl tlahmachihcāyōtl tlamantli mocuīlih īhuān yancuīcān mochīuh in yancuīc āmatlahcuilōlmachiōtl, in nepa chānehqueh mācpālticah quichīhuah. In nequiliztli in monequi mochīhuaz tomin ihuān mopanoltīz in tlamatiliztli īpan yancuīc tlachiyaliztli.

The Recognition

About the Mahuizolli A' Design Award Bronse

Let Parents Stay Tlahtōltzin ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Let Parents Stay Tlahtōltzin ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Let Parents Stay Tlahtōltzin quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Jinling Village is a poverty-stricken village with More than 2,000 “left-behind” children. When the designer got there, he was surprised to find that all the local people had mastered certain Han Embroidery skills, but their product not sell well because of the old fashion style. So he worked with the Hubei Han Embroidery Association to help revive the local Han Embroidery culture.
Dimensions & Packaging: Han Embroidery
Tags: Han Embroidery, Embroidery, Typeface, Pattern, Visual
Production Technology: Han Embroidery
Design Challenge: Here is a breakdown of several classic elements from traditional Chinese embroidery patterns. They are abstracted according to modern aesthetics, to reconstruct classic elements, bring out the culture hidden behind the patterns, to master the unchangeable pattern combinations of traditional Chinese embroidery, and produce a brand-new visual language. Creating a typeface composed of extracted Han Embroidery elements and ask the local poverty-stricken embroidery workers to embroider the letters of this font through the techniques of Han Embroidery.
Research: Like most handicrafts, Han embroidery has several problems, for example, a long production cycle, a long time cost, low economic benefit, and poor quality. Also, the traditional Han Embroidery patterns have undergone little to no innovation over the past hundred years, so they can’t meet standards of the modern aesthetic, resulting in low consumer recognition.
Inspiration: In addition to two years of commercial operations, the designer has created a modern typeface, on a trial basis, by extracting the elements of traditional embroidery, deconstructing their texture, and the traditional Jing-Chu Culture, he promoted the inheritance of the old embroidery on the verge of extinction in a modern aesthetic manner, Inheriting tradition and carry on this embroidery craft that is on the verge of extinction by a new typeface, so as to pass down the craft in a modern language.
Patents: Yu Chen
Team Members: Yu Chen
Xin Wang
Yongshan Zhu
Die Hu
Robin Liu
Shan Li
Yi Gu
Meng Zhu
Sailan Ding
Image Credits: Yu Chen