Nanxiang Incity Primary Function: Tlanextiliztli Machiyotl Tlaltamachihualiztli by Zesion Design

Nanxiang Incity Primary Function: Tlanextiliztli Machiyotl Tlaltamachihualiztli by Zesion Design is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Iztacteocuitlatl in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlacuilolli· 2021

Nanxiang Incity Primary Function: Tlanextiliztli Machiyotl Tlaltamachihualiztli

by Zesion Design

Client: Zesion Design

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlacuilolli Category

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Verified Award Winner

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The Design

About Nanxiang Incity Primary Function: Tlanextiliztli Machiyotl Tlaltamachihualiztli

Book Text: Nanxiang Incity ce tlanextiliztli machiyotl tlaltamachihualiztli tlen omochiuhqui inpampa ce hueyi tiamiccalli itech Shanghai. In tlachihualiztli quicui in tlalnepantli tlamatiliztli itech Nanxiang, ce tlalli tlen momati ipampa in tocuiltecatl huan in teocalli, huan quicuepa in itlachihual in tocuiltecatl tlen patlanih omeixtin ipan tlaixnextiliztli machiyotl. In tlatepoztlalilli tlanextiliztli huan in tiamiquetin intlahtoliz motlaliah itech in escalator icalaquiyan huan iquixohuayan huan itech in campa in tlachianime inohtli mopanahuiah. Iztac tlilli tlatzacualiztli machiyotlaliliztli motlalia ipan in tlanextli amatl, ic in tlahcuilolli huan in tlaquechilli mocahua chipahuac. In tlapiloltin quintequitiltiah in tezcatl mimiliuhcayotl campa mocentlalia inhuan in tiamiccalli itic.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Nanxiang Incity Primary Function: Tlanextiliztli Machiyotl Tlaltamachihualiztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Nanxiang Incity Primary Function: Tlanextiliztli Machiyotl Tlaltamachihualiztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Nanxiang Incity Primary Function: Tlanextiliztli Machiyotl Tlaltamachihualiztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designers drew inspiration from the cranes flying in pairs and then tried to combine the crane shape with the signage, transforming the daily form of cranes into the signage image via abstract art techniques. In doing so, every consumer coming to Nanxiang Yinxiang City can have a deep impression of cranes in different scenes.
Dimensions & Packaging: Light box:1145(length)*2160(height)mm
Lifting parts：1500（length）*640(height)mm
Outdoor display：3000（length）*1700(height)mm
Tags: Visual Signage,Way finding,VI,Logo,Graphics
Production Technology: The conventional light box is transparent and fails to block the light effectively, so it will weaken the effect of text and external outline on the box surface. Designers adopted white ink blocking printing on the light sheet to overshadow the lighting of the textless part and make the text and external outline clearer. The hanging pieces used mirror pivot points to reflect, weakening the visual effect of the pivot points in the environment and blending with the mall environment.
Design Challenge: We applied stories of cranes into the design - the crane signs varied in the mall area and the parking with respective meanings of dancing and returning, giving consumers a home feeling. The initial light box was hard to operate because the shape of the internal light piece was different from the standard one. In a bid to better show the image, we have processed the bending frame to add internal space and facilitate maintenance after over half a year of proofing and comparison.
Research: The project targets at residents in and around Shanghai with the aim to provide a place for them to unwind. Designers combines the cultural characteristics of Nanxiang, which is renown for its cranes and temples, and extracts the elements of cranes to create a micro-vacation resort via planning of scenes, so that every customer of the mall can make his or her fragmented time interesting and quality.
Inspiration: Nanxiang Yinxiang City adopts a visual guidance system. The design of the artistic signs are the figurative image of cranes in pairs, providing a story line for customers to shop in the mall. Inspired by the cranes' main activities, designers integrated the crane culture into the shopping mall and managed to guide customers to experience the ubiquitous crane culture.
Project Duration: The entire building process takes 3 years - its design started in Shanghai in 2018, and the construction project kicked off in 2019, and ended in Shanghai in 2020.
Operation Flow: During the design process, we thoughtfully integrated the space function with local cultural creativity, so as to offer guidance to customers' activities and provide them with the full set of services they need. You will see the careful planning of designers in all floor guide signs and introductions of merchants at the entrance and exit of the escalator and the intersections of customer flow. People can grasp the information at a glance, and the image of cranes enjoys great popularity.
Team Members: Jie Zhou