Support Small Business Amatlacuilolli ītēchcopa Min Huei Lu

Tlanāhuatīlli Support Small Business Amatlacuilolli ītēchcopa Min Huei Lu cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Bronse īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlacuilolli· 2021

Support Small Business Amatlacuilolli

īpal Min Huei Lu

Tlanāhuatīlli: Gong cha

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlacuilolli Tlamantli

21,852

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #120557

Xicnēxtia axcān Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Support Small Business Amatlacuilolli

Inīn tlachīhualli quinpalehuia nican tlacualchancaltin īpan āltepētl, sē tlamatiliztli miak tlācatl ōquipōpoloh ītech cuarentena. In tlahcuilōāni quinequi quiyōlchicahuaz tlācah īnnequiliz īpan atl īhuān tlacualli nepapan īquāc quintlahtlānihtoh īntlacual pampa quincuīz īncal, īhuān quinēxtīz tlen cualli tlacualiztli mochīhua. In tēquitl ēleh mochīhuaz in marca más āhuiyac, yancuīc īhuān cualli chicāhuac, tlen quinēxtia marca īyōllo īhuān ītēquitl īpan in cualli atl tianquīztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Support Small Business Amatlacuilolli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Support Small Business Amatlacuilolli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Support Small Business Amatlacuilolli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The goal is to make the brand more unique, creative, and high quality that represents the brand's soul and mission in the premium beverage market. During quarantine, many people missed the experience of dining out while many local and mom-and-pop restaurant businesses suffered. Gong cha wants to provoke people’s desire for tea and food pairing when they order a food take out, helping local restaurants while also providing individuals with a great eating experience at home.
Huēyiliztli īhuān Tlacualtepēhualli: Poster: 8.5"x11"
Instagram: 1080px X 1080px
Facebook/Website Banner: 820 px X 312 px
Tōcāitl: Visual design, illustration, food, drinks, boba tea
Tlachīhualiztli Māchiyōtl: Designed in Adobe illustration, printed on letter size poster paper. Implemented on all kinds of social media like Facebook, Instagram, and Website.
Tlanāhuatīlli Nētēcahuilīztli: Gong cha design lab learned that consumers like pairing sweet desserts with tea and pairing food like pizza or noodles with milk tea. The challenge is to showcase many different kinds of food with drinks without overwhelming the audience visually. After a few rounds of sketch and iteration, the best solutions are to use illustration to present different food categories, using real photos to show visual contrast.
Tlatēmōliztli: Gong cha design lab spearheads the design research, ideation, execution, and implementation. The designer started from research articles and blogs online, conducted three 1-on-1 interviews and online surveys, and based on the interview data I learned that many foodies love pairing different kinds of food with different kinds of drinks. A deeper understanding of consumers ' eating habits helps develop the concept for the "Support small business" campaign.
Tēyōllālīliztli: Due to the COVID-19 pandemic, many small businesses have had negative monetary impacts. These businesses require support which in-turn supports the local economy. During these unprecedented times, Gong Cha is making an attempt to support the local restaurants in the community.
Tēquitl Cāhuitl: The project started in August 2020 in San Francisco and the "Support Small Business advertising campaign" finished in November 2020 in California.
Tēquitl Ōhuitl: Gong Cha California collaborates with many local mom-and-pop restaurants as well as local food chain brands like poke-bowl, and Ike's sandwiches in California. The three months "Support small business campaign" poster was posted in all the California stores, local restaurants, and on all the social media platforms.
Īxiptla Tlanēxtīlli: Image #1,2,3,4,5: Photographer: Gong cha USA CA, LLC
Creator: Min Huei Lu ( Gong cha USA CA/ Lead Graphic designer ), Support small business, 2020.