Cozticteocuitlatl Tlaixnamiquiliztli · 2021
MG iSmart Tlanextiliztli ihuan Tlacaquiliztli Tepoztlanonotzaloni Ixiptla
by Star
- Mahuizolli A' Design Award Cozticteocuitlatl 2021 in Tlaixnamiquiliztli
- CLIENT: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
- Estimated Number of Design Views: 79,139
- Verification code A411399784 · Verify this award
Colors
About MG iSmart Tlanextiliztli ihuan Tlacaquiliztli Tepoztlanonotzaloni Ixiptla
MG iSmart ce tepoztlanonotzaloni ixiptla in omochichiuh ipampa in tepozmalacame itech MG tocaitl. Inin ixiptla quipalehuia ce yancuic tlanamacaliztli ica ce huellachichihualli tlananquililiztli in omochiuh itech netlahtolhuiliztli, digital tlamatocayan ihuan tlamatini tepalehuianime. Tlatemoliztli ihuan tlanemililiztli nechicoliztin inhuan in tocaitl tequipanoanime ihuan inhuan tlacohuanime ipan in tlanamacaloyan oquinyacanque in tlacatequitiliztli ohtin. Yei netlahtolhuiliztli tlanemililiztin omochichiuhque ica achto neixiptlatiliztli, ihuan chicuace tlachializtli ohtin omoyeyecoque achtopa in omopehpen ce tlamiliztli ohtli ihuan huel omochichiuh ica miec tlamatiliztli. In tepozmalacame in quipiah MG iSmart yenemi ipan ohtin ompa India ihuan Thailandia.
About the Mahuizolli A' Design Award Cozticteocuitlatl
MG iSmart Tlanextiliztli ihuan Tlacaquiliztli Tepoztlanonotzaloni Ixiptla ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in MG iSmart Tlanextiliztli ihuan Tlacaquiliztli Tepoztlanonotzaloni Ixiptla quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. MG iSmart Tlanextiliztli ihuan Tlacaquiliztli Tepoztlanonotzaloni Ixiptla quiyolchicahua ihuan quipaquiltia in tlacah.
Press Kit
- Unique Properties
- SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
- Dimensions & Packaging
- Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
- Tags
- Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
- Production Technology
- We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
- Inspiration
- Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
- Project Duration
- Timeline January 2019 until May 2019
HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
