Ghepard Communication Logo Machiotlahtolli by Morosan Ioana is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Tepoztli in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

TepoztliTlacuilolli· 2021

Ghepard Communication Logo Machiotlahtolli

by Morosan Ioana

Client: Ghepard Communication

Mahuizolli A' Design Award Tepoztli Winner in Tlacuilolli Category

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Colors

The Design

About Ghepard Communication Logo Machiotlahtolli

Ghepard Communication Machiotlahtolli in yehhuatl se neztiliztli tlachihchiuhtli īpampa se tlanamacaliztli īhuān tlapohualiztli tequitcān. In machiotl quīnextia in ehecayōtl inemilizyo ce chēpartli, ihcuiliuhtli ika ōme tlamelāuhcāyōtl in īnepapan pahpātlāhuac, ika se yancuīc īhuān āmo tlamahuizōlli nēztiliztli. In huēyac icuitlapil in chēpartli quipiya se hueyi tlaixnamiquiliztli īpan in tlachihchiuhtli. In ehecayōtl quimopohuia se teōcuitlatl tlapaltic ihuān ce nextic tlapalli, in yehhuatl quitemaca in machiotl se yamānqui neztiliztli. In machiotlahtolli motlālia tlatzintlan in machiotl, īhuān omextin ītech mochīhua se tetrahedron neneuhcāyōtl. In machiotl huel monequi motlālīs īpan istac, tliltic ahnōzo tlapaltic tlaīxcalaquīlli.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Ghepard Communication Logo Machiotlahtolli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Ghepard Communication Logo Machiotlahtolli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Ghepard Communication Logo Machiotlahtolli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The exploration process led to an identity that highlights the dynamic silhouette of the cheetah, created from two lines, of the same thickness, which approaches a minimalist and modern style. The cheetah is known not only for its speed, but also for its extremely long tail. This feature played a major role in the design. The color of the silhouette started from gold which is the color of the winners to which was then assigned a matte and modern look. The color has also been associated with a shade of gray which gives the logo a very smooth appearance. This particular aspect makes the logo easier to use and apply to different custom materials.
Dimensions & Packaging: The logo can be applied to either a white or a black background. If a colorful background is involved, it's best to use the white logo. The logotype uses the fonts Avenir Roman Bold and Avenir Roman Regular and expresses the name of the Marketing and Communication Agency for which it was created. The symbol is positioned at the top of the logotype, making the silhouette of the cheetah, around which the whole concept was created, stand out even more. The positioning of the logo and symbol fits together in a rectangular shape.
Tags: Visual Identity, Logo, Branding, Marketing Agency, Logotype
Production Technology: Corel Draw and Adobe Creative Suite.
Design Challenge: The main challenge of the project was to capture the dynamism of the animal while keeping a fresh look that would stand out from other marketing agencies' logos.
Research: The research objective was to find as many brands as possible that feature the cheetah symbol, see the way it is represented and what kinds of companies use it. This helped identifying the
comparative advantages and creating a unique logo that would catch the eye in a pleasant way.
Inspiration: The inspiration for creating this logo was the fastest feline on the planet, the cheetah, which is used as the symbol of a Marketing and Communication Agency. The intention was for this logo to highlight, through the silhouette of the cheetah, values such as strength and agility, joined by originality, in a modern and fresh way. These are the fundamental values adopted by the agency for which the logo was created.
Project Duration: The project started in August 2020, and was finished in September 2020 in Cluj-Napoca, Romania.
Operation Flow: The goal was to create a unique logo for a Marketing and Communication Agency that is easy to use and place on different backgrounds or custom materials.
Team Members: Ioana Morosan
Image Credits: Product images and animation: Ioana Morosan