Public Health Beyond Borders Nezcayotl Ixnezcayo Tlanechicoliztli by Yoske Mitsui

Public Health Beyond Borders Nezcayotl Ixnezcayo Tlanechicoliztli by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Tepoztli in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

TepoztliTlacuilolli· 2021

Public Health Beyond Borders Nezcayotl Ixnezcayo Tlanechicoliztli

by Yoske Mitsui

Client: Yoske Mitsui

Mahuizolli A' Design Award Tepoztli Winner in Tlacuilolli Category

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Verified Award Winner

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Colors

The Design

About Public Health Beyond Borders Nezcayotl Ixnezcayo Tlanechicoliztli

In Cualtiliztli Pahtiliztli Inahuac Tepantli ce nezcayotl ixnezcayo tlanechicoliztli motlalili inpampa cequin momachtianime huan temachtianime, tlen quinnextilia tlein monequi ipampa pahtiliztli in altepetzitzin tlen mocepanhuia. In machiotl quitequihuia macuilli tlapaltin. Xoxoctic huan texotl quinextilia nochi cemanahuac tlachaliztli, ihcuac chichiltic, coztic huan tliltic quinextilia campa peuh, University of Maryland. Ce yahualli tlen nepantla quinextilia cetiliztli huan cepannemiliztli. In tlahtolmachiotl monamictia ihuan tlahcuilolmachiotl tlen huei momachtiloyan. In machiotl amo ohui, hueliti moxeloa huan mopatla ica ixquich, huan cualli tequiti ica ce tlapalli huan miec tamachihualiztli, tlen amatl ihuan yancuic tlanechicoliztli.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Public Health Beyond Borders Nezcayotl Ixnezcayo Tlanechicoliztli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Public Health Beyond Borders Nezcayotl Ixnezcayo Tlanechicoliztli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Public Health Beyond Borders Nezcayotl Ixnezcayo Tlanechicoliztli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.