Flowering Street Xochichinancalli Tlaneltokalizyotl ītēchcopa Mingjun Jiang

Tlanāhuatīlli Flowering Street Xochichinancalli Tlaneltokalizyotl ītēchcopa Mingjun Jiang cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Bronse īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlacuilolli· 2021

Flowering Street Xochichinancalli Tlaneltokalizyotl

īpal Mingjun Jiang

Tlanāhuatīlli: Monka Design

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlacuilolli Tlamantli

11,557

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #121372

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Flowering Street Xochichinancalli Tlaneltokalizyotl

Nin tlaneltokalizyotl motlalilih ipampa in tlacah in ahmo cali quipiah in Londres altepetl. In tlaneltokalizyotl quinmaca chicahualiztli in tlanamacaqueh ahmo calehqueh inic quitlaniz tomin ica quinamaca xochitl ipan in melahuac tianquiz patiotl, ahmo ica quicelia teotlatlauhtiliztli. In machiotl inezca peuh itech in ohpantlahtolli in Londres altepetl, ic motenehua "ohpan icnihuan", tlein quitocayotia in tlacah in ohtlipan cochih. Cecen xochitzonyotl motzimpiloa ica amoxtlacuilolli yeh oc huehcauh, ilpitica ica ichtli mecatl yolca, ihuan macoc pantli tlazohcamati. In tlapaloliztli ica yancuic ihuan ocuiltamalolli tepitzin tomin quipoloa, yeh ica ohuih miec tlanamacaqueh ma paleuilo.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Flowering Street Xochichinancalli Tlaneltokalizyotl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Flowering Street Xochichinancalli Tlaneltokalizyotl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Flowering Street Xochichinancalli Tlaneltokalizyotl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
Huēyiliztli īhuān Tlacualtepēhualli: In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
Tōcāitl: charity, homeless, London, branding, visual, identity, flower
Tlachīhualiztli Māchiyōtl: Flowers sold by the homeless.
Tlanāhuatīlli Nētēcahuilīztli: 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations?
Tlatēmōliztli: This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.

Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand.
Tēyōllālīliztli: According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
Tēquitl Cāhuitl: The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
Tēquitl Ōhuitl: Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
Patentēmeh: none
Calpolli Tlācah: Mingjun Jiang
Īxiptla Tlanēxtīlli: Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019