The Book That Grew Zacatl Tlacualtiliztli Tlayacanaliztli Amoxtli ītēchcopa Fabiano Dalmacio

Tlanāhuatīlli The Book That Grew Zacatl Tlacualtiliztli Tlayacanaliztli Amoxtli ītēchcopa Fabiano Dalmacio cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Platino īpan Toltecayotl ihuan Toltecayotl Tlatlaliliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

PlatinoToltecayotl· 2021

The Book That Grew Zacatl Tlacualtiliztli Tlayacanaliztli Amoxtli

īpal Fabiano Dalmacio

Tlanāhuatīlli: Rothco, part of Accenture Interactive

Mahuizolli A' Design Award Platino Tēmacēhualōni īpan Toltecayotl Tlamantli

322,102

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #122969

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa The Book That Grew Zacatl Tlacualtiliztli Tlayacanaliztli Amoxtli

In Amoxtli Tlen Omozcalti ce tlayacanaliztli amoxtli tlen zacatl tlacualtiliztli, omochihchiuh inpampa in millacah ompa Irlanda. Inin amoxtli quinnextia mahtlactli tlamachtiliztli ihuan mahtlactli tlahtolli tlapalehuiliztli tlen ica mochicahuaz in tlalticpac tlapializtli ihuan in tomintlaixnextiliztli. In mahtlactli ohtli quinyacana in millacah ipan mahtlactli zacatl tlacualtiliztli ce xihuitl ihuan mahtlactli tonelada zacatl ipan ce hectárea. Cecen amaixtli, tlahtolli ihuan tlanextilizmachiyotl omochiuh ica in zacatl inelhuayo tlen yoltoc, tlen oquiyacanqueh ipan ohtzintli ipan miec chicueyilhuitl ixhualiztli. In ohuih milchihualiztli tequitl monextia ica machiyotl tlen zan inpampa omochiuh, ihuan ce amaixtli tlen mocuecueloa quihuica in machiyotl itlahtolmelahualiztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Platino

The Book That Grew Zacatl Tlacualtiliztli Tlayacanaliztli Amoxtli ca in quicuic in Mahuizolli A' Design Award Platino, huel mahuiztic tlamahuizoliztli tlen momaca in tlachihualli in huel yectli ihuan huel hueyi. In quicuicah Platino quinextia hueyi tlamatiliztli ihuan toltecayotl intech tlachihuanime. Ca quinequi in ni tlachihualli quitlalizque in cualli ipan huehcauh tonalli, quimacazque cualli in altepetl ihuan quihuelitizque in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. The Book That Grew Zacatl Tlacualtiliztli Tlayacanaliztli Amoxtli quinextia in huel hueyi cualli ihuan quicualtia in cemanahuac ica in tlen cualli. The Book That Grew Zacatl Tlacualtiliztli Tlayacanaliztli Amoxtli ca tlachihualli in quicuic in Mahuizolli A' Design Award Platino ihuan quipaquiltia in tlacah.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
Huēyiliztli īhuān Tlacualtepēhualli: Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm
Tōcāitl: book, design, Ireland, grass, farming, bank
Tlachīhualiztli Māchiyōtl: We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
Tlanāhuatīlli Nētēcahuilīztli: This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
Tlatēmōliztli: The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
Tēyōllālīliztli: The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
Tēquitl Cāhuitl: From October 2018 to May 2019, in Dublin and Amsterdam.
Tēquitl Ōhuitl: Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
Calpolli Tlācah: Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press
Īxiptla Tlanēxtīlli: Photographer: Diana Scherer
Filmmaker: Jake Viramontez