Full Moon Tequitl Achto: Tlanahuatilli ipan Tlapohualiztli Sasanilli by Fabiano Dalmacio is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Iztacteocuitlatl in Tlanextiliztenoyotl, Tianquiztlatecpanaliztli ihuan Tlanonotzaliztli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlanextiliztenoyotl· 2021
Full Moon Tequitl Achto: Tlanahuatilli ipan Tlapohualiztli Sasanilli
Client: Rothco, part of Accenture Interactive
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlanextiliztenoyotl Category
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The Design
About Full Moon Tequitl Achto: Tlanahuatilli ipan Tlapohualiztli Sasanilli
Metztli Tenqui ce tlanahuatilli ipan tlapohualiztli sasanilli tlein omochiuh ipampa Guinness. In ixtli omopantlaz ipan Facebook ihuan Instagram ipan Halloween yohual ipan xihuitl 2020, ihcuac ce metztli xoxoctic tlein amo miyecpa nesi omottac nohuiyan ipan cemanahuac. In ixtli omochiuh ica tlachipahualiztli ihuan ixtli tlacuecuepaliztli ica Adobe Photoshop. Metztli tlaneixcuitilli ica cualli tlachializtli, brand ixtin ihuan cerveza tlanextilli omonelohqueh ipan tlaixtin inic omochiuh ce ixtli. In tlanequiliztli catca inic monamiquiz ce cemanahuac tlahtoliztli ica ce yolic tlanepanoliztli itzalan in metztli ihuan ce tehuilotl cerveza.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Full Moon Tequitl Achto: Tlanahuatilli ipan Tlapohualiztli Sasanilli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Full Moon Tequitl Achto: Tlanahuatilli ipan Tlapohualiztli Sasanilli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Full Moon Tequitl Achto: Tlanahuatilli ipan Tlapohualiztli Sasanilli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
- Dimensions & Packaging
- Facebook & Instagram feed/stories.
- Tags
- beer, Guinness, halloween, moon, Ireland
- Production Technology
- The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
- Design Challenge
- The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
- Research
- Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
- Inspiration
- A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
- Project Duration
- The project was developed in October 2020 in Dublin, Ireland.
- Operation Flow
- The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours. - Team Members
- Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire
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