Xphere Tlanextilistli Ihuan Yankuik Tocaitl Tlaixnextiliztli by Yibang Design and Xiner Zheng

Xphere Tlanextilistli Ihuan Yankuik Tocaitl Tlaixnextiliztli by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Tepoztli in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

TepoztliTlacuilolli· 2021

Xphere Tlanextilistli Ihuan Yankuik Tocaitl Tlaixnextiliztli

by Yibang Design and Xiner Zheng

Client: Yibang

Mahuizolli A' Design Award Tepoztli Winner in Tlacuilolli Category

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Verified Award Winner

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Colors

The Design

About Xphere Tlanextilistli Ihuan Yankuik Tocaitl Tlaixnextiliztli

Xphere se tlaixnextiliztli tlachihchiwalli itech tocaitl Rongxing. In tocaitl Xphere hualehua itech in Chino tocaitl Rongxing, tlen quijtosnequi "sitlalcitlaltin xexelolli campa onca netlacamachiliztli". In tlaixnextiliztli quinepantla in tlajtolmelahualiztli Chino ihuan Inglés ica cente tlachializtli. In machiotl motlanahuati itech in tlahchializtli se sitlalin, ihuan cente tzontequiliztli tlen monequi motequihuia ipan omexti Inglés ihuan Chino machiotl. Tlapalli chicahuac ihuan tlachializtli chicahuac quinextia in tlanamactli tlen tlazohtli. In amatl tlachihchiwalli motequihuia ica amatl toltic yoltoc, ihuan in tarjeta tlanamaquiliztli ihuan tarjeta tlaxtlahuiliztli quipiaya machiotl tlaquetzalli.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Xphere Tlanextilistli Ihuan Yankuik Tocaitl Tlaixnextiliztli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Xphere Tlanextilistli Ihuan Yankuik Tocaitl Tlaixnextiliztli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Xphere Tlanextilistli Ihuan Yankuik Tocaitl Tlaixnextiliztli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Dimensions & Packaging: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Tags: Xphere, Visual Identity, Commercial, Branding
Production Technology: Adobe Photoshop, Illustration, and InDesign.
Design Challenge: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Research: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Inspiration: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Project Duration: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Operation Flow: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Team Members: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Image Credits: Yibang