Fondazione Alinari Primary Function: Itocaayo tlanechicolli (Brand Identity) by Frush Design is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Iztacteocuitlatl in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlacuilolli· 2021

Fondazione Alinari Primary Function: Itocaayo tlanechicolli (Brand Identity)

by Frush Design

Client: Frush | Creative studio

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlacuilolli Category

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Verified Award Winner

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Colors

The Design

About Fondazione Alinari Primary Function: Itocaayo tlanechicolli (Brand Identity)

Fondazione Alinari ca ce itocaayo tlanechicolli tlen omochihuac ipampa Fondazione Alinari per la Fotografia, ce altepetl tequitiloni tlen omopehualti ompa Florence ipampa quimpiaz, quimyacanaz ihuan quinnextiz in Alinari itlixiptlanechicol. Inin itocaayo mochihua itech in tepitzin tlahcuiloltontli A, ce ixiptlayotl tlen quineci in camara ixtoloyo, tlen no tequiti quen ce tlaquechilli ipampa in ixiptli tlen huehcauh amoxpialoyan. In tlahcuilolli quen tlaxinqui ihuan in tliltic ihuan iztac tlapallizmecayotl quilnamiqui in tlahuilli ihuan in cehualli. Inin nemachtilli mocehcahua ipan tlahcuilolamatl, boletos, catálogos, tlanamacaliztli ihuan ce website.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Fondazione Alinari Primary Function: Itocaayo tlanechicolli (Brand Identity) ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Fondazione Alinari Primary Function: Itocaayo tlanechicolli (Brand Identity) ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Fondazione Alinari Primary Function: Itocaayo tlanechicolli (Brand Identity) quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
Dimensions & Packaging: Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
Tags: brand design, merchandising, print materials, visual identity
Production Technology: Brand design and visual identity and language.
Design Challenge: The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
Research: The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
Inspiration: The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
Project Duration: The project started in October 2020 in Florence (Italy) and it is still going on.
Operation Flow: It's a brand identity project to identificate a new public subject.
Patents: Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
Team Members: Giuditta Valentina Gentile