NewForm Campa Nēxtīlōyān Tlamantli by Huainan Jia and Jian Zhu is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Iztacteocuitlatl in Callitic Tlacauhtli ihuan Tlanextilizpan Tlachihchihualiztli Competition Category.
IztacteocuitlatlCallitic· 2022
NewForm Campa Nēxtīlōyān Tlamantli
Client: Farnear International Design Center
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Callitic Category
Verified Award Winner
Verify Award Status for #126097The Design
About NewForm Campa Nēxtīlōyān Tlamantli
NewForm ca cē calītic tlanēxtīliztli tlen cē Italia āltepētl tlaxtāhuīlli tēnquīxtiāni tlen āltepēcalli tlachpānalōni, tlen quipiya 224 metrocuādrado īpan Shanghai. In tlachīhualiztli quitocatiuh in tlanemililiztli tlen tēnquīxtiāni īpampa peuhcāyōtl ītech tlālticpactli. In tlachīhualiztli īhuān in ōtli tlen tlachiyani motlālia īpan cepan tlanēxtiliztli īhuān tlayohuayān, quixexeloa in tiānquiztli īpan miec calītic tlen mocentlaliah. Cē yāhualtic calli quipiya cē pilcatoc tlachīhualli tlachiyaliztli tlen ītōca In Mihtōtīliz in Ātl, tlen quinehneuhca cē āchipini ītzintlan in tlanēxtli. Cē tepiton cāltīchān tlen chīnancuahuitl mecayōhuia cē yolcāyō tlachiyaliztli. Cē yayāuhqui xoxoctic tepāntli īhuān xoxoctic xihuitl quinepanoa in tlanēxtīlōyān, campa in tlamantli nēci īpan miec tlamantli tlālīliztli.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
NewForm Campa Nēxtīlōyān Tlamantli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in NewForm Campa Nēxtīlōyān Tlamantli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. NewForm Campa Nēxtīlōyān Tlamantli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- NewForm is a top Italian bathroom product brand. This case integrates the product itself and the core concept of the brand, "originated from nature", into the design of the store, so as to give the limited space a sense of art and artistic conception, while displaying the functions of the products. The plane layout and foot traffic of the space are derived from the alternation between "light and dark". The designer separates the store into multiple spaces of alternating levels of light and shade, which breaks the traditional retail store model.
- Dimensions & Packaging
- The area is 224 sqm.
- Tags
- Nature, Exhibition, Display, Retail, Bathroom
- Production Technology
- Starting with the NewForm products as design elements, the circular space houses an art installation by the name of "Dance of Water", which, hanging overhead, looks like a drop of water under the lamplight, while the dancing black lines try to break the spatial boundary. The small arched window is added with Chinese bamboo elements, to become a living landscape painting and a window for the interchange of Chinese and Italian cultures.
- Design Challenge
- The difficulty lies in the limited space. The space needs to contain more series of products to display, but also to make the space "vast" so as to let people feel the mood. What's more, the space needs to present a full range of experience in the visual, audio, touch, and other sensory level.
- Research
- The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions.
- Inspiration
- The core concept of the newform brand products is derived from nature. The idea of "the power of nature" suddenly came into the designer's mind, such as the tremendous power of the waterfall, the clarity of the babbling brook, and the mysterious and adventurous treasure hunt in the jungle. This is how the new brand space image started to be inspired.
- Project Duration
- The project started in December 2019 in Shanghai and finished in April 2020 in Shanghai.
- Operation Flow
- The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions. The dark green wall, going perfectly with green plants, runs through the art gallery, where art furnishings of great vitality keep a dialogue in a forest.
- Team Members
- Jia Huainan
Zhu Jian - Image Credits
- Image #1: Photographer Chuan He, newform, 2020.
Image #2: Photographer Chuan He, newform, 2020.
Image #3: Photographer Chuan He, newform, 2020.
Image #4: Photographer Chuan He, newform, 2020.
Image #5: Photographer Chuan He, newform, 2020.
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