Smartmoov Tlanahuatilli Tlachihualiztli: Itoca Netlacatiliztli by Ricardo Filipe Lopes da Silva

Smartmoov Tlanahuatilli Tlachihualiztli: Itoca Netlacatiliztli by Ricardo Filipe Lopes da Silva is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Tepoztli in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

TepoztliTlacuilolli· 2023

Smartmoov Tlanahuatilli Tlachihualiztli: Itoca Netlacatiliztli

by Ricardo Filipe Lopes da Silva

Client: Smartmoov

Mahuizolli A' Design Award Tepoztli Winner in Tlacuilolli Category

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Colors

The Design

About Smartmoov Tlanahuatilli Tlachihualiztli: Itoca Netlacatiliztli

Tlahcuilolli Amoxtli: In hueyi tlacnopilhuiliztli inin tequitl nemiliztli ca in olini ihuan in netlacatiliztli mopatlaliztli. In tequitqui huel quipatla itequiuh ica ce yamanqui ihuan olini tlahtolli, ic hueyiya in canin ahci itequiuh ipan tianquiztli. In netlacatiliztli quinextia inin tlazohtlaliztin ica ollotl ihuan ompa quimahuizolotl ohtli itech ce nemachtilli tlachializtli tlamachtilli, in cualli ic quiyollehua in tlacah in quinequi motemachiliztli.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Smartmoov Tlanahuatilli Tlachihualiztli: Itoca Netlacatiliztli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Smartmoov Tlanahuatilli Tlachihualiztli: Itoca Netlacatiliztli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Smartmoov Tlanahuatilli Tlachihualiztli: Itoca Netlacatiliztli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
Dimensions & Packaging: For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Tags: shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
Production Technology: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
Design Challenge: Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
Research: The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
Inspiration: Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity.
Project Duration: August 2019 to November 2019 in Curitiba, Brazil
Operation Flow: The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.