Scentwalk Primary Function: Ineixmatiliz Nechicoliztli by Chao Yang, Yiyang Li and Yilin Wang

Scentwalk Primary Function: Ineixmatiliz Nechicoliztli by Chao Yang, Yiyang Li and Yilin Wang is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Iztacteocuitlatl in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlacuilolli· 2022

Scentwalk Primary Function: Ineixmatiliz Nechicoliztli

by Chao Yang, Yiyang Li and Yilin Wang

Client: Communication University of Zhejiang

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlacuilolli Category

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Colors

The Design

About Scentwalk Primary Function: Ineixmatiliz Nechicoliztli

Scentwalk ca ce tlanemililiztli ineixmatiliz ihuicpa ce mostla nechicoliztli tlen quiquixtia ihuan quipia tlalnamiquiliztin ica inextiliz ahuiyaliztli. In machiotl ca ce tlacotontli itech itocayo brand ihuan mochihua ica tlanemililiztin itech in ahuiyaliztli molecules, datos, quixtiliztli, nechicoliztli ihuan nehnemiliztli. In tlapalli quitequitiltia holographic iztac amatl, ce tlamantli tlen neci iztac zan quinextia tlapalli ipan tlanextli, monamiqui ica in tlanemiliztli tlen ehecatl amo tlapalli zan huel quichihua tlalnamiquiliztli. In machiotl mihcuania ihuan monamiqui ica ce tlazohcamachiztli caquiztli. In tlahcuilolmachiotl ihuan tlamantli tlacaqui itech tehuatl, mocnihuan, mocalpolli ihuan mocnihuan.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Scentwalk Primary Function: Ineixmatiliz Nechicoliztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Scentwalk Primary Function: Ineixmatiliz Nechicoliztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Scentwalk Primary Function: Ineixmatiliz Nechicoliztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
Dimensions & Packaging: Poster:10000mm x 7000mm. Texture:Holographic Silver foil
Tags: future, graphic, concept brand, poster, experimental
Production Technology: The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
Design Challenge: The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
Research: Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
Inspiration: Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
Project Duration: The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
Operation Flow: The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
Team Members: Chao Yang
Yiyang Li
Yinlin Wang.