Roi Re Tlahcuiloliztli by Poovakorn Watcharaphongphiphat

Roi Re Tlahcuiloliztli by Poovakorn Watcharaphongphiphat is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Tepoztli in Altepetlacayotl Tlachihchihualiztli Competition Category.

TepoztliAltepetlacayotl· 2022

Roi Re Tlahcuiloliztli

by Poovakorn Watcharaphongphiphat

Client: Mahidol University International College

Mahuizolli A' Design Award Tepoztli Winner in Altepetlacayotl Category

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Verified Award Winner

Verify Award Status for #127338

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Roi Re Tlahcuiloliztli

Roi Re ye ce online exhibición tlahcuilolcalli tlen motequitia ipan tlahtolli itech Thai huehuetlacah tlanamacaqueh ipan ohtli tlen amo miyec cateh ipan axcan tonalli. Motlanequiliztli ye ticchihchihuaz tlazohtlaliztli ihuan tlamachiliztli intzalan telpocameh ihuan ichpocameh itech Thai tlacayotl itechpa tlatemoliztli itech in amo miyec huehuetlanamacaliztli ipan ohtli. Roi Re techmaca tlahtolli, tlamatiliztli, ihuan tlatequitiltiliztli itechpa tlatequitiltiliztli itech ce oquichtic ihuan tlacuepiltilo tlahcuiloltin.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Roi Re Tlahcuiloliztli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Roi Re Tlahcuiloliztli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Roi Re Tlahcuiloliztli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Roi Re" is an online exhibition website focusing on stories of Thai old style street peddlers that rarely exist in the present day. The aim is to create appreciation and awareness among young generations toward Thai culture through the exploration of these rare old-style street vending activities. Roi Re provides information, knowledge, and tools through the use of a unique and riveting series of illustrations.
Tags: illustration, Graphic Design, Culture, Archive, Thai, Website, Exhibition, Young, History
Production Technology: “Roi-Re” provides information, knowledge, and tools through the use of unique and riveting series of illustrations, on-location Augmented Technology (AR) in the form of pop-up kiosks, and series of promotional materials to connect the younger generation to what street paddlers used to be in the past.
Design Challenge: Many of the stories often come from word of mouth and memories of an older generation and the official records of their stories are hard to find. Therefore, the content mostly comes from interviews of older generations who had known and experienced old-style street peddlers.
Research: Thai old-style street peddlers have had a long and strong relationship with Thai culture and people. However, the development and modernization these days cause them to be less dominant, many have slowly changed their form, and some of them have disappeared. In addition, their stories often come from word of mouth and memories of older generations, which sometimes got disconnected with newer generations and the official records of their stories are rare and hard to find.

The aim of this project is to preserve and create an appreciation of Thai old-style street peddlers to a younger generation. By bringing their stories back in the present time with the help of technology, AR, virtual museum, motion graphic video, on-location pop-up kiosk, and fun illustration style, the young generation is allowed to explore and experience what was it like for street padders in the past.
Inspiration: Since the past, street peddlers have had a long and strong relationship with Thailand. However, the development and modernization caused old style street peddlers to be less dominant. Many of the unique street peddlers have slowly changed their form, and some of them have disappeared. Moreover, their stories often come from word of mouth and memories of older generations, which sometimes got disconnected from younger generations.
Project Duration: The project started in September 2019 with the research and design development and finished in July 2020 for the exhibition showcase at Siam Center (Bangkok) on 20-22 November 2020.
Operation Flow: The online exhibition website provides information, knowledge, and tools through the use of a unique and riveting series of animated illustrations to mimic the environment of the street peddlers in the past. Audiences can play and explore items that pop up on the screen along with on the physical exhibition display, pop-up kiosks, using Augmented Technology (AR) to explore the hidden peddlers' stories on various historical locations, such as, Charoen Krung Road.