Live and Let Live Nechicholli tlen Yolistli by Inception Cultural and Creative Co., Ltd is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Bronse in Callitic Tlacauhtli ihuan Tlanextilizpan Tlachihchihualiztli Competition Category.
BronseCallitic· 2022
Live and Let Live Nechicholli tlen Yolistli
by Inception Cultural and Creative Co., Ltd
Client: Inception Cultural & Creative Co., Ltd
Mahuizolli A' Design Award Bronse Winner in Callitic Category
Verified Award Winner
Verify Award Status for #127544The Design
About Live and Let Live Nechicholli tlen Yolistli
Xinemi Ihuan Xikahuili Mah Nemikan pehua nechicholli tlen tenextilia yolcame tlen zan achi mocahuayan, mopantilia ipan se calli tlen 127 tepan-metro ipan Guangzhou. In nechicholli quinextia yolcame ihuan ininnemilis: tepetl-oso (polar bear), ozomatzitzin ininyacahual (snub-nosed monkeys), tepe-mapachtin (red pandas), koala, ihuan totome itoca shoebill. Yolcame in tlaixcopincayotl mochihchiuhqueh ika amatl tlen occepa mocuepa (recycled cardboard). Nepapan tlanechicoltin tlen monelhuayotia ika nemiliztli xinachtli hueyi in yancuic ilhuicac-nemiliz. Se hueyi zozotlaloliztli (seesaw) mocahua ihcuac tlacame moyahualotiah ipan se tlacoyan ihuan yolcame ipan occe tlacoyan; in zozotlaloliztli neluatza ihcuac se tlaixyecoani (visitor) moquetza ipan tlatamachihualoni tlen mopilia inepantla. In icnelilis ye ma ixmatican ihuan ma quimocaquitican in tepitzin yolcame tlen popolihuih ipan tlaltipactli.
The Recognition
About the Mahuizolli A' Design Award Bronse
Live and Let Live Nechicholli tlen Yolistli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Live and Let Live Nechicholli tlen Yolistli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Live and Let Live Nechicholli tlen Yolistli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Live and Let Live Exhibition invites the environmentalist artist Laurence Vallières to re-created lively scenes of endangered animals such as the polar bears, snub-nosed monkeys, red pandas, koalas, and shoebills. While the audiences see them as if they were thriving in their natural habitat, in real life they are already being placed behind museum glasses; as a memory, as a record, and as how the future generation would see them.
- Dimensions & Packaging
- Location: Guangzhou Taikoo Hui Site Dimension: 127 square meters
- Tags
- LIVE AND LET LIVE, Born From Nature Bond with Nature, Laurence Vallières, Taikoo Hui Guangzhou, the gone zoo
- Production Technology
- Every aspect of the Live and Let Live exhibition is designed promote environmental friendly ideas. From the concept, the chosen artist, the artworks, the interactive installations, to even the materials are all consistent with the theme. For example, Laurence Vallières, the artist invited to create for this exhibition is most known for creating large scale animal sculptures with recycled cardboards.
- Design Challenge
- The most challenging part of this project is the balance between the amount of information and entertainment; too much entertainment, the installation loses the message it tries to convey, and too much information bores the audiences. When brainstorming, Inception came up with a lot of ways in which these important information of endangered animals can be easily feed to the audiences, and was actually successful in doing so; the installation was included in multiple school trips, and there were elementary school children submitting environmental protection proposals to us after seeing the installation.
- Research
- LIVE AND LET LIVE is a commissioned installation created by Inception. Dedicated to creating both original IP and client cases, we have been working on transboundary issues related to art, entertainment, music, ad media industries. Thus, when we were commissioned by Taikoo Hui (Guangzhou) Development Company Limited under the Swire Group to create an installation in the mall, we thought of the ongoing and increasingly severe crisis of endangered animals, and decided to raise awareness on this issue. Through immersive and interactive experience, the audiences is not only fed the information, but can involve themselves completely into this topic.
- Inspiration
- At this very moment, we are experiencing the sixth extinction, and this time, human has become the meteor that is causing it. As more and more animals are being listed as endangered animals, we wish to convey a pro-environmental message to the audiences through this exhibition.
- Project Duration
- The exhibition started at 2020.06.26 and ended at 2020.08.02, it was held at Taikoo Hui Guangzhou
- Operation Flow
- There are a few interactive installations in this exhibition. The huge interactive see-saw representing the balance of nature has human and animals sitting on the opposite ends. It tilts when an audience stands on a scale in the middle.
There are also interactive technologies that allows the audience to understand each endangered animals better. - Image Credits
- All Images: Inception Cultural & Creative Co., Ltd
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