Naive Blue Lab Ixiptlachiuhnemilizyan by SIG Design is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Bronse in Callitic Tlacauhtli ihuan Tlanextilizpan Tlachihchihualiztli Competition Category.
BronseCallitic· 2022
Naive Blue Lab Ixiptlachiuhnemilizyan
by SIG Design
Client: Naive Blue
Mahuizolli A' Design Award Bronse Winner in Callitic Category
Verified Award Winner
Verify Award Status for #127739The Design
About Naive Blue Lab Ixiptlachiuhnemilizyan
Naive Blue Lab in yancuic nemiliztlahtolcalli oquichiuh Naive Blue, ce tlaneltocayotl tlen quitequitia fotochihchihualistli. In nepapan tequitl nemilizpan quihcuiloa ipan tlapalli, nochi calli quipixtoc itlatocayotl ihuan tlapatlaniliztli, ihuan quinextia chipahcayotl ihuan tlamachtilli tlen tlamachtiloyan. Miec tlacaquilizpan ihuan cualli tlachihualtetl omotlalihqueh pampa in calli oquitzacuiltihqueh. Ipan tlalacachahualcopa ihuan ololtic nenemi, monamiqui ipan yecnemi ihuan motquitini tlanextilistli, quitocac macehualmeh ce tlapatla nemilizpan.
The Recognition
About the Mahuizolli A' Design Award Bronse
Naive Blue Lab Ixiptlachiuhnemilizyan ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Naive Blue Lab Ixiptlachiuhnemilizyan ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Naive Blue Lab Ixiptlachiuhnemilizyan quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The areas with different functions are distinguished by color, so that each space has independence and flexibility, and reflects the clean and professional feel of laboratory. A lot of detail Settings and exquisite materials are applied, so that the quality of the space has been enhanced.
Through the island-shaped layout and circular movement, combined with open and free exhibition, it brings customers a more flexible space experience. - Dimensions & Packaging
- The space area is 85 ㎡.
- Tags
- photo shooting space, experience space, lab, future, clean
- Production Technology
- Many market research was carried out about target market and similar stores.
- Design Challenge
- While expressing the pure artistic sense of the space, it also adds retail function and reflects the professionalism of the brand and the space at the same time.
- Research
- Research objectives: target customers
Methodology: Market research, desktop research
Results: to know about the expectations of customers - Inspiration
- Naive Blue Lab is the new conceptual experience space launched by Naive Blue, a brand providing photo shooting services. It represents a brand extension that is young, avant-garde, trendy, imaginative and creative. Here, customers can experience more innovative services and products first.
- Project Duration
- The project started in August 2019 and finished in December 2019.
Location of the project: 214-1, 2nd Floor, International Financial Center, Century Avenue, Shanghai, China. - Operation Flow
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- Team Members
- Creative director：Ray Lee
Interior design：Xiaojuan Gu, Sheng Ye
Graphic design：cheeer studio
Rendering：Sheng Ye
Project management：Sheng Ye - Image Credits
- Image#1-Image#5 Photographer: Naive blue
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