Blue Frog Bar ihuan Restaurante by SIG Design

Blue Frog Bar ihuan Restaurante by SIG Design is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Tepoztli in Callitic Tlacauhtli ihuan Tlanextilizpan Tlachihchihualiztli Competition Category.

TepoztliCallitic· 2022

Blue Frog Bar ihuan Restaurante

by SIG Design

Client: Blue Frog

Mahuizolli A' Design Award Tepoztli Winner in Callitic Category

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Verified Award Winner

Verify Award Status for #127951

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Blue Frog Bar ihuan Restaurante

Blue Frog quitlanilia tlacualli tletlapaleuilli ihuan octemelilistli. In diseño monequi quittas yancuic Americatlacayotl. Quichihuaz ce zacatiliztli ihuan yolcuitiliztli calli ipampa nepapan necentlaliliztli, niman tlacuanime huelizque quipiyazque ce cualli tlacualistli. In nentlamantli centzontli shots tlanemiliztli quitlanextia papaquiliztli ihuan tetlahuantiliztli pampa tlacatl. Ipampa nican, in bar yez in ixtelololoyan yollotl pampa tititlaniz papaquiliztli ipan mochtin calli. Nepapan tlamantli, miec nepantlachihualtin ihuan artetlachihualtin mochichihua pampa quichihuaz ce chicahuac cualican calli.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Blue Frog Bar ihuan Restaurante ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Blue Frog Bar ihuan Restaurante ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Blue Frog Bar ihuan Restaurante quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Dimensions & Packaging: The project area is 404 sqm.
Tags: restaurant, bar, Modern American, artworks
Production Technology: Desktop research and on-site market research.
Design Challenge: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Research: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Inspiration: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Project Duration: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Operation Flow: /
Team Members: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Image Credits: Image #1-#5 photographer: Nick Sing