Whoatemytofu Tlahcuilolmachiotl by Yuntong Sun

Whoatemytofu Tlahcuilolmachiotl by Yuntong Sun is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Bronse in Altepetlacayotl Tlachihchihualiztli Competition Category.

BronseAltepetlacayotl· 2022

Whoatemytofu Tlahcuilolmachiotl

by Yuntong Sun

Client: Yuntong Sun

Mahuizolli A' Design Award Bronse Winner in Altepetlacayotl Category

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Colors

The Design

About Whoatemytofu Tlahcuilolmachiotl

Whoatemytofu ce tlacaltlaliliztlamahtiliztli tlen mochīhua īpan ce mahmāquīxtīlli tlahcuilolmachiotl itōcā The Tofu Type. In tōcāitl quihtoznequi ce Chīna tlahtolmelāhualiztli tlen quicui in tofu cualiztli quen ce nezcayotl ītech in āhuīlnemiliztli tequitlahtōlli. In machiotl āmoxpāntli ōmochīuh īpampa in tlateccayotl tofu, īhuān in nēntlāxcāhuīlōni tlālhuactli quinemilia in tlahtlatectli tlamantli. In tlamahtiliztli nō quipiya ce āmatlanēxtīlli tlamantli īhuān ce tepozāmatl neyōlnōtzaliztli. In tēittalīlōnimeh huel quicalaquiah tlatolli tlen tēyōlcocoa tlen caquīlōc īpan āhuīlnemiliztli tequitlahtōlli, īhuān quicuih ce āmatlanēxtīlli inic quipōhuazqueh īpan tlanechicōlli nemōhtīlli īhuān ce ilhuicac tlahtōlmachiyōtl. In tlahcuilolmachiotl huel monōtza ahmo tlaxtlāhualli. In neltiliztli īca yez in tlaīxpantiliztli īhuān ce mācēhualiztli cetiliztli intech in tlaīxcuepaltin.

The Recognition

About the Mahuizolli A' Design Award Bronse

Whoatemytofu Tlahcuilolmachiotl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Whoatemytofu Tlahcuilolmachiotl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Whoatemytofu Tlahcuilolmachiotl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Invoking the metaphorical concept of eating tofu, this Project created an open type font design inspired by Tofu. In combination with the influence of social media hashtags and came up with the #whoatemytofu headline and web production poster concept. We aim to use the power of Typography to offer people a new possibility to fight against sexual harassment and make them feel that they are not alone.
Dimensions & Packaging: Poster, 1350px*1080px
Tags: against sexual harassment, Typeface design, Website concept design, Protest, Social Media
Production Technology: In order to make the whole project highly recognizable, the font design, the poster and the web design were all designed around the element of Tofu. I designed an open-source typeface design for this project, called The Tofu Type, which was also one of the most important parts of the project. Since fonts have always played an important role in protests, more and more designers have designed open-source fonts for social movements. The idea of this typeface design is derived from the process of cutting tofu and the shape of the negative space of the letters was obtained by the process of cutting tofu.
Design Challenge: The research challenges of the project are threefold. First is the font design. Like Tofu's typeface design, this form connects the material and spiritual worlds, it is like a symbol, is a sense of connectedness that is empowering. The type design process is a big challenge as it requires not only constantly improving the readability of fonts, but also making them look like tofu. Next is the interaction and visual design of the website, Although it is only a concept design, the overall web design is already very well developed, such as how users input, how to get the poster, the design of static and dynamic posters, how to download and use TOFU TYPE, etc. Lastly, I researched and investigated the social issue of sexual harassment, and I went through a long process of interviews and research before designing the project.
Research: I interviewed dozens of people who had experienced sexual harassment before the design began. In addition to blatant acts of sexual harassment, there are also many acts in life that are not easily recognized and are easily overlooked, making it difficult to defend the rights of victims. Unlike the usual forms of protest, this project connects people to fight against sexual harassment through an extraordinary design by collecting and exposing the hurtful words used in sexual harassment.
Inspiration: "Eating Tofu" is a Chinese proverb and a metaphor for sexual harassment. WhoAteMyTofu is inspired by this metaphor and it is aims to arouse people's curiosity and attract more attention. Graphic design as well as typography can be a tool for social change. As a woman myself, I think this project is not only a visual design support for victims of sexual harassment and a new way for them to fight against it. It is also a platform for them to speak out and feel united: You are not alone.
Project Duration: The project is my graduation project and will be completed at Bauhaus University Weimar in March 2021.
Operation Flow: Users can enter hurtful words they have heard when they were being sexually harassed on the "Make your own poster" page and get a designed poster that they can share on their social media, tagging the hashtag#WhoAteMyTofu. Users can also download and use the tofu typeface design for free on the site, which is also inspired by the Chinese metaphor for Eating Tofu.