Auspicious Beast Cualli Yolcame Machiotl by Guangzhou Kemei Commodity Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Bronse in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.
BronseTlacuilolli· 2022
Auspicious Beast Cualli Yolcame Machiotl
by Guangzhou Kemei Commodity Co., Ltd.
Client: Guangzhou Kemei Commodity Co., Ltd.
Mahuizolli A' Design Award Bronse Winner in Tlacuilolli Category
Verified Award Winner
Verify Award Status for #128175The Design
About Auspicious Beast Cualli Yolcame Machiotl
Cualli Yolcame Machiotl ce cencuilcayotl in ica mahmatlazoli machiotl tlen quinnextia tlen tlanamacalo tlatquitl. In cencuilcayotl quinnextia nahui cualli yolcame in quipia in Chinatlacayotl huehuetlamatiliztli: michin (carpa), cranio (crane), miztecoyotl (león), ihuan kylin, tlen quinnextia tomin, hueyi nemiliztli, temachtiliztli, ihuan cualli tonaltin. Cecen machiotl quinamiqui in huehueyotl machiotl ihuan yancuic tlamachtiliztli. Chichiltic ihuan miac tlapalli, tlen huallauh itech in tlapaltiliztli Chinatlacayotl ihcuiloliztli, quichihua nochi yolcatl ixnextil. Ce chicahuac tlahcuilolli, ihcuilolli ica tliltic tlapalli, quinamiqui in machiotl. In cencuilcayotl quinequi quiyancuilia in ixtlamachiliztli itech Chinatlacayotl huehuetlamatiliztli ihuan quitemaca cualli tlanequiliztli.
The Recognition
About the Mahuizolli A' Design Award Bronse
Auspicious Beast Cualli Yolcame Machiotl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Auspicious Beast Cualli Yolcame Machiotl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Auspicious Beast Cualli Yolcame Machiotl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This series of hand painting products select the auspicious beasts of China as the main elements, namely carp, crane, lion and kylin. Every graphic adopts the refreshing integration of traditional culture and modern elements, and is adorned by vigorous brush strokes and characters, and rich colors. The combination of vibrant colors and calligraphy implies carrying forward traditional Chinese culture against the backdrop of the new era.
- Production Technology
- This series focuses on the China-chic style and uses modern hand painting to realize the animal images that represent luck and auspiciousness. The rich colors coming from the dye colors of traditional Chinese painting echo the images of every auspicious beast. Adorned with vigorous calligraphy, this product showcases the intrinsic spirits of traditional Chinese culture.
- Design Challenge
- The most challenging problem is how to strike a balance among every single beautiful character, harmonious and unified style, and comprehensible connotations. This product, by using modern techniques to express the traditional Chinese elements, conveys the idea that traditional culture can be sublimated when merged with the new era, and breaks the stereotype of conformist Chinese traditional culture.
- Research
- The study shows that the traditional hand paintings on the market blindly utilize the culture and popular elements from other countries, but neglect the prominent traditional Chinese culture. What’s worse, the majority of them merely focus on flamboyant patterns with no in-depth connotations. This series, however, is designed as a groundbreaking product that put other commonplace counterparts in the shade, aiming to redraw people’s attention to the traditional Chinese culture.
- Inspiration
- The graphics of this series come from auspicious beasts that have been passed down from ancient times to the present in China, such as carp, crane, lion and kylin, representing fortune, longevity, safety and auspiciousness respectively. By virtue of this, the brand hopes to send positive and wonderful wishes to users and encourage them to stay optimistic in the Covid-19 Pandemic.
- Operation Flow
- In order to highlight China's lofty and solemn spirit, these patterns are paired with brush strokes written in black ink that are vigorous and delicate, and seemingly chaotic but actually neat. The patterns in line with the connotations of these auspicious beasts are in sharp contrast with the vibrant colors on their bodies.
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