After a Bird Fell Down Amoxtli Ixcopinca by Shu Wei Chang is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Bronse in Tepoztlacuilolli ihuan Tlanextilamoxtli Tlahtolamatl Tlachihchihualiztli Competition Category.
BronseTepoztlacuilolli· 2022
After a Bird Fell Down Amoxtli Ixcopinca
Client: Shu-Wei Chang
Mahuizolli A' Design Award Bronse Winner in Tepoztlacuilolli Category
Verified Award Winner
Verify Award Status for #130690The Design
About After a Bird Fell Down Amoxtli Ixcopinca
In Ihcuac Tototl Ohuetzico ce amoxtli ixcopinca in monechicoa ica in itlachihualiz coyoctli-amoxtli ihuan in totomoca-amoxtli. In amoxtli quipiya 105 ica 150 millimetros, ihuan quipiya canahuacayotl achi 27 millimetros, achi iuhqui in iyolca tepitzin tototl. In ihcuac tlapohualo in amatlacuiloli, in coyoctli hueyiya ihuan in itzmolinilistli mas huel tlecoc, in oc ceppa in amoxtli mocahua canahuac. In itlapachiuhca iztac, quipiya nacayotl iuhqui xalli ihuan quipiya ce tlatzacuililtepitl in ittalo tlaixnextli ica ce ihhuitl xoxoctic ihtec ce tlacaltemantli in tlacoyoniloc. In tlachihualiztli quiteititia ca in nemiliztli in panohua quihualhuica quexquich polihuiliztli ihuan yancuic ixhuayotl.
The Recognition
About the Mahuizolli A' Design Award Bronse
After a Bird Fell Down Amoxtli Ixcopinca ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in After a Bird Fell Down Amoxtli Ixcopinca ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. After a Bird Fell Down Amoxtli Ixcopinca quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By combining the structure of hole books and pop-up books, this picture book adopts "volume of book pages" into its narrative. While reading, readers would find out the hole bigger and the sprout taller page by page. With A6 size and thickness which is almost three centimeters, the book size is as big as the dead body of a bird. While readers turn each page and make the book thinner, they can feel that the body of a bird gradually disappears at the same time.
- Dimensions & Packaging
- 105mm x 27mm x 150mm, 15pages, back taping, debossing and a transparent sticker on cover
- Tags
- graphic design, editorial, book design, picture book, hole book, pop-up book, artist's book
- Production Technology
- In terms of color, the whole book is purely white as possible. Wish such kind of emptiness could make readers relate to "time," something we cannot see but can feel. Besides, there is no words shown on book cover. Instead there is a debossed rectangular pit where a transparent sticker printed with a green feather is at. It looks like a photo frame sealing a feather, which symbolizes that this book seals the death of the bird in this story.
Second, paper with sand-like texture is chosen for the cover. Hope readers can feel like touching the ground; that is, where this story happens.
Third, the copyright page is decorated with blue sky and is the very beginning of this story as well. So, when readers open this book, they would not only read the sentence, "A bird fell down onto the ground," they can dive into this story from the bird's-eye view from the sky. - Design Challenge
- The most difficult part is how to actualize the binding. Before the final version, the design was revised three or four times. At the beginning, this book was envisioned to be the board book for babies. With the binding method which thick cardboard was pasted in pairs, it was planned that there would be a hole within this book. Yet, it would be almost impossible to make holes on each page aligned. In addition, if
chosen paper is thicker than 1 mm, it couldn't be printed or even bound. After long discussions and several revisions, 0.5mm cardboards with spine taping is chosen. Such binding needs more glue than ordinary books to bind pages firmly. It jams pages as well. So, after the printer made several experiments to find out the most suitable way for flipping through, it became the book you see now. - Inspiration
- It's a story about seeds germinating after a bird died and fell down onto the ground, and the end but also the beginning of life. Via increase and decrease of its volume, this book want to bring out the plot and core concept: "there are two sides to life.", and make readers realize that time passing are not simply about reduction and death. Increase and birth are also what time passing brings.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
