Science is O2 Amoxtli tlamachtiloyan ipan by Jaehun Kim

Science is O2 Amoxtli tlamachtiloyan ipan by Jaehun Kim is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Cozticteocuitlatl in Temachtiloliztli, Temachtilizpalehuilli ihuan Nemachtiloliztlahtolpamitl Tlachihchihualiztli Competition Category.

CozticteocuitlatlTemachtiloliztli· 2022

Science is O2 Amoxtli tlamachtiloyan ipan

by Jaehun Kim

Client: Visang

Mahuizolli A' Design Award Cozticteocuitlatl Winner in Temachtiloliztli Category

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Colors

The Design

About Science is O2 Amoxtli tlamachtiloyan ipan

Science is O2 ce tlamantli amoxtin ipampa tlamatiliztli tlamachtiloyan, inpampa telpocame ihuan ichpocame tlen momachtia ipan tlamachtiloyan tzintiliztli, tlahcotipan ihuan huei tlamachtiloyan. Cecen ixnezcayotl quipia ce QR nezcayotl tlen quipia itlachializ quen ce tlatlapoloni, tlen techhuica ipan tlanonotzaliztli itech in amoxtli, tlateochihualiztli ihuan tlamatiliztli tlaixcopinaltin. Occequi QR nezcayotin motlalia inahuac in huehueyi tlamantin icalihtic in amoxtin, ic hueliz motta tlayehyecoliztli tlaixcopinaltin ihuan occequi tlatlaniliztin. In matte tlapepecholiztli, epoxy tlahcuiloliztli ihuan pepetlaca tlatzonquixtiliztli quichihua ce chicahuac, achi yexcan tlachializtli. In inacaztlan yahualtic omochiuh ic amo temictiz in aquin quitzitzquia, ihuan in digital tzonhuiliztin quihueyilia in tlamachtiliztli ompa hualquiza itech in amatl tlahcuilolli.

The Recognition

About the Mahuizolli A' Design Award Cozticteocuitlatl

Science is O2 Amoxtli tlamachtiloyan ipan ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Science is O2 Amoxtli tlamachtiloyan ipan quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Science is O2 Amoxtli tlamachtiloyan ipan quiyolchicahua ihuan quipaquiltia in tlacah.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.
Dimensions & Packaging: Elementary school textbook 220 x 300
Middle school, high school, advanced textbooks 210 x 297.
Textbooks are classified by grade and semester and undergo reorganization each year to maintain brand identity.
Elementary textbooks contain 8 volumes for each grade and semester, middle school textbooks include 6 volumes, and high school has 1 integrated volume and 4 in-depth volumes.
Tags: workbook, science, O2, QR Code
Production Technology: O2’s brand identity of bringing to life the joy of science is embedded in the design, the matte coating of the background and epoxy of the main motif and graphics providing a vivid, semi-3D effect. For the elementary textbooks, curiosity and fun are engaged through glossy finishes that interest students in science learning from first sight. In addition, the corners were rounded for safer learning.
Design Challenge: Deep thought was applied to how to adapt a brand identity limited to paper textbooks to one exemplifying “digital.” Concerns centered on the use and experience of needing to access digital materials and textbook information only through CDs or homepages. By combining key-shaped QR codes with O2’s signature form, consumers can intuitively recognize the curious combination of brand and digital.
Research: COVID-19 has rapidly changed the education, leading to an increase in remote classrooms and demand for digital content. As such, O2 has redeveloped its brand image to adapt with the digital environment.
Research conducted among 1,000 digital resource consumers revealed that they most require “textbook information and various learning materials.”
To surpass traditional limitations, O2 has strengthened its brand image so that consumers can better access books and also videos and digital materials.
Inspiration: QR codes are currently the most common digital application and are used actively in various fields. They allow for quick authentication and access to information. Consumers can easily and quickly access textbook information through the QR code implemented as part of the cover design. Promotional videos linked to the QR codes likewise convey the traits and uses of the textbooks to consumers.
Project Duration: Launched in Korea in September 2021
Operation Flow: Consumers can access textbook information and promotions and experience engaging science videos simply by scanning the QR code on the cover. In addition to the cover, QR codes can be scanned for each main element in the textbook to access video experiment data or additional questions. Through diverse video material and information, students can learn and experience science more easily than with just traditional textbooks.
Team Members: Creative Director : PARK, KWANGSU
Designer : MYUNG, SUJIN
Designer : LIM, SEHEE
Designer : CHOI, LIBIN
Designer : KIM, MINJOO
Image Credits: Visang Creative Design Lab, 20121