Amaro Nemiliztli Tlanamacayan ītēchcopa Leticia Nobell

Tlanāhuatīlli Amaro Nemiliztli Tlanamacayan ītēchcopa Leticia Nobell cē cencā mahuizzō tēmacēhualōni īpan huēyi 2022 Mahuizolli A' Design Award Iztacteocuitlatl īpan Callitic Tlacauhtli ihuan Tlanextilizpan Tlachihchihualiztli Nēhuilīztli Tlamantli.

IztacteocuitlatlCallitic· 2022

Amaro Nemiliztli Tlanamacayan

īpal Leticia Nobell

Tlanāhuatīlli: Amaro

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Callitic Tlamantli

11,392

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #131705

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Amaro Nemiliztli Tlanamacayan

In yancuic Amaro tlanamacayan quimachtia ce nemiliztli marca, quinnamiqui cihuah ipan moda, diseño, tecnología, chicahualiztli ihuan yectiliztli ipan miec tlamantli ipan ce yolehuac namiquiliztli. In coloctic ihuan cihuayotl tlahcuiloltin ic ce cihuatl, in melahuac ipan zoquiyoh tlamantli ihuan in tlacentaliztli ic tonacayotl oyolcuilo inin diseño, campa in temachiuhqui yecnez ihuan pahtiz ipan ce calli, ipan ce cehual, minimalista ihuan paccatic, tecnológico ihuan yolehuac, yancuic ihuan totonqui, mopatlac in zan nopa ipan nepantla.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Amaro Nemiliztli Tlanamacayan ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Amaro Nemiliztli Tlanamacayan ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Amaro Nemiliztli Tlanamacayan quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
Huēyiliztli īhuān Tlacualtepēhualli: Total floor area is 1300 square meters
Tōcāitl: Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
Tlachīhualiztli Māchiyōtl: The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
Tlanāhuatīlli Nētēcahuilīztli: The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
Tlatēmōliztli: We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
Tēyōllālīliztli: Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
Tēquitl Cāhuitl: The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
Tēquitl Ōhuitl: The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
Calpolli Tlācah: Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas
Īxiptla Tlanēxtīlli: Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso