Reconstruct Tlaixnextiliztli Cequi Amatlanextilli by Haku Wang

Reconstruct Tlaixnextiliztli Cequi Amatlanextilli by Haku Wang is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Tepoztli in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

TepoztliTlacuilolli· 2022

Reconstruct Tlaixnextiliztli Cequi Amatlanextilli

by Haku Wang

Client: Common Space

Mahuizolli A' Design Award Tepoztli Winner in Tlacuilolli Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Reconstruct Tlaixnextiliztli Cequi Amatlanextilli

Amatlahcuiloliztli: Reconstruct ce nechicolli amatlanextilli tlanahuatilli ic quiyecchihua ocsepa monepanoa ce altepetlacayotl. Inic ce amatlanextilli quitequitiltia tlatentli ihuan tlapipiloli ic quinextia ce tlacatl yolpatzmiquini. Inic ome quitlalia ce tlatzaqualli tlanexiuhtica quen ce tlaixmachiotl camara tlen quipohua ce cahuitl inic patlalo. Inic yei ocsepa quicuiloa iyeliz ce Gambiered Canton Gauze Zongzi ica melahuac tlacaltin ihuan tetlaquechiltin, ihuan inin melahuac tlacaltin no quinezcayotia in nepanolli intzalan tlacah. In amatlanextiltin motlacuiloa ipan A2 tlamachiotl ipan amatl ihuan no mochichihua para tlanextiloni tepoztlacuilolli ihuan yolihtoc nehnemi ipan tepan tequitiloyan cequi tlanechicolli.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Reconstruct Tlaixnextiliztli Cequi Amatlanextilli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Reconstruct Tlaixnextiliztli Cequi Amatlanextilli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Reconstruct Tlaixnextiliztli Cequi Amatlanextilli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set of posters was designed for advocating the importance of re-connection among community in the post-epidemic era. The first poster uses graphic filling and stacking to represent an anxious person facing the epidemic. The second constructs a special box as a symbol of a camera, which documents the critical moment of changes. The third reconstructs the shape of Gambiered Canton Gauze Zongzi through lines and rectangles. These lines also symbolize the connection between people.
Dimensions & Packaging: The posters are normally printed in A2 size, 420 x 594 mm. They are printed on Takeo Saigen paper, 200g. Also these posters are produced for digital displays (1080 x 1800 px).
Tags: Graphic Design, Poster, Illustration, Typography, Campaign, Community, Reconstruction, Reconnection
Production Technology: The posters were created by designer with Adobe Illustrator, Affinity Designer and Adobe After Effects software.
Design Challenge: The challenge of this project is to find the principle of things and reconstruct a new way of perceiving the world using graphic design methods.
Research: The research of this design is based on constructivism and Kandinsky’s Points and Lines to Plane, exploring the essence of substances through the study of the composition of the world and reconstructing a new way of perceiving the world.
Inspiration: Since the outbreak of the epidemic, people have been forced to live in small-scale communities and are under tremendous mental pressure. The design, which was inspired by Kandinsky’s research on points, lines, planes and colors, aims to build a new bridge between thinking and vision. With the use of these fundamental elements, it reconstructs a new way of perceiving the world and arouses people’s urge to interact and communicate.
Project Duration: The project has started since September 2021 in Foshan.
Operation Flow: The posters are designed as for print production and for digital purposes. They are designed for the community displays, arousing viewers’ interest, and then directing them to participate the activities and follow the official account of the organization to get the details. They are also for digital promote campaign. On social media, these posters are transformed into animated graphics.