Cicada Hui Tlaixnextiliztlanextiliztli (Brand Identity) by Wang Jinhua is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Tepoztli in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

TepoztliTlacuilolli· 2022

Cicada Hui Tlaixnextiliztlanextiliztli (Brand Identity)

by Wang Jinhua

Mahuizolli A' Design Award Tepoztli Winner in Tlacuilolli Category

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Verified Award Winner

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Colors

The Design

About Cicada Hui Tlaixnextiliztlanextiliztli (Brand Identity)

Cicada Hui in tlaixnextiliztlanextiliztli tlachihchiuhtli inpampa se momachtiloyan tlanamacani in quinmopalehuia in pipiltotontin ic yeyi xihuitl ic caxtolli oncan matlactli xihuitl inpan. In machiotl ipan moquetza ihuitl catlica in cicada, se yolcatl in ye huecauh quinextia in ihuicpa moxicoa, in temictli, in yolchicahualiztli ihuan in cualli tocaitl. In imamatlapal cicada tlapouhqui quinextia in nequiliztli ihuicpa mahuiztic tlein huel hueyi. In coztic, xoxoctic ihuan texotl motequihuia inic quinextizque in telpocayotl ihuan in yoliztli chicahuac. In machiotl tlein monamictia quitequihuia cuahuitl quen inelhuayo, ica cecec tepoztli metztli ihuan tepitzin candelas LED ipan calaqui. In tlalpan cuachpanitl huelitiz momaquixtiz inic amo ohui yez in itlanextiloca ihuan itlapiyaloca.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Cicada Hui Tlaixnextiliztlanextiliztli (Brand Identity) ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Cicada Hui Tlaixnextiliztlanextiliztli (Brand Identity) ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Cicada Hui Tlaixnextiliztlanextiliztli (Brand Identity) quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Knowing" means cicada, which has the meaning of eternal life and represents persistence, dream, determination and credit.
The enterprise image design is based on the basic shape of cicada. With open wings, it means to aim high and fly high. With this logo, the design and modeling of "Zhile" is symbolized, and yellow, green and blue symbolize that the enterprise is full of youth and vitality.
Tags: Education, logo, brand design, cicada, education brand
Production Technology: The sign adopts wooden materials as the main structure of the sign. 2mm thick and 35mm wide special all aluminum frame is used around, the sign panel and back plate are stable and regular, and the sign base plate is easy to disassemble and maintain. LED light-emitting tube is used inside.
Design Challenge: The difficulty of the project lies in how to integrate the auspicious meaning of knowledge in the tradition into the educational brand and use the design to reflect it.
Inspiration: Relying on the community, Zhiliaohui focuses on the quality cultivation education of children aged 3-14.
Relying on Yueshang's years of experience in the education industry, with innovative teaching ideas and modern operation and management mode, children can enjoy one-stop international quality education at home. Develop the brain, inspire intelligence, stimulate children's imagination and creativity, and open up unlimited possibilities for growth.
Project Duration: The project starts in Shenzhen in June 2021 and ends in Shenzhen in December 2021.
Team Members: Main creator: Wang Jinhua
Executive design: Zhai Qijing
Copywriter: Yang Han
Design Assistant: You Fangzhou
Design Assistant: Zuo Wenjuan