SP Saffron Grotesk Tlahcuilolnemachtilli by Paul Robb and Moira Bartoloni

SP Saffron Grotesk Tlahcuilolnemachtilli by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Iztacteocuitlatl in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlacuilolli· 2022

SP Saffron Grotesk Tlahcuilolnemachtilli

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlacuilolli Category

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Colors

The Design

About SP Saffron Grotesk Tlahcuilolnemachtilli

Saffron ca ce cualnezqui yancuic tlahcuilolmachiyotl, chicahuac ixcauhyomepapaquiliztli quipia, Suiza yancuicayotl cualnemiliztli ihuan tlahcuilolnemachtilli quimitztoca. In patlachtic ixnezca omochiuh inic cualli ixnezqui cemanahuatiliztli quimacaz machiyotl ihuan tlahtoliztli ipampa. Inin nelli yancuic tlahcuilolli ce mopatla axcan cualnemiliztli quitlalilia. In nemachtilli nepapan zantli moxexelohua, yahualamoxtli ipan tlatzacuilli quipia.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

SP Saffron Grotesk Tlahcuilolnemachtilli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in SP Saffron Grotesk Tlahcuilolnemachtilli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. SP Saffron Grotesk Tlahcuilolnemachtilli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
Dimensions & Packaging: Binder 230 x 320 x 80
Tags: Font design, Branding, Identity, Type design
Production Technology: The binder is printed in 8 colors using various stock papers
Design Challenge: The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
Research: The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
Inspiration: Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
Project Duration: Font was designed from August 2021 and was finished in December 2021
Patents: Paul Henry Robb
Team Members: Paul Robb
Moira Bartoloni
Image Credits: Paul Henry Robb