Free Tlaixyekanaliztli Tokaitl by Fengnan Lin is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Tepoztli in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.
TepoztliTlacuilolli· 2022
Free Tlaixyekanaliztli Tokaitl
by Fengnan Lin
Client: Free
Mahuizolli A' Design Award Tepoztli Winner in Tlacuilolli Category
Verified Award Winner
Verify Award Status for #135862The Design
About Free Tlaixyekanaliztli Tokaitl
Free ye se tlaixyekanaliztli tokaitl mochīuh īpampa se tlanamactli īnenepanōllo momāchīlīlo. In machiyōtlahcuilōlli yancuīlīlo īca se tlahcuilōltlapohuīlli F tlein achi tlacoyawilīlo, in tlein quinēxtia se yancuic īhuan yōllōtlapaltic tlālnāmiquiliztli. Ōme tlahcuilōltin e mochīhuah ihcuāc ce iztlacayōtlācapōhualli mocuepa īca ce nēnehcayōtl, īhuān mopōhua zan ce. In ōme e tlanepanōlli quīza itech in tlaixyekanaliztli īhuan monequi quen ītlanēxtīlli tepalēhuīlli, motequitiltia ītech tlaneltocaāmatzintli, tocatzintli machiyōtl, āmatlapechtin, tequitlazcaltilizcaxitl īhuan icpatlapēchtin. In molīnīliztli quinēxtia tlacāhualtiliztli īhuan monomāquīxtiliztli. Ce tlanēxtīlli machiyōtl in nemachtīlli quimocuitlahuia inīn tlaixyekanaliztli mopiya cē yez īhuān huel monohnōtzaz nōhuiyān, tanto ītech cemānāhuactlahtōlli īhuan āmoxtli ohtli.
The Recognition
About the Mahuizolli A' Design Award Tepoztli
Free Tlaixyekanaliztli Tokaitl ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Free Tlaixyekanaliztli Tokaitl ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Free Tlaixyekanaliztli Tokaitl quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
- Dimensions & Packaging
- Business card 54mmx90mm
Badge 54mmx85mm
Document bag 280mmx180mm
Canvas bag 580mmx390mm - Tags
- Brand visual upgrade, Sanitary napkins, GEN Z,
- Production Technology
- Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
- Design Challenge
- Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
- Research
- We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
- Inspiration
- For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group.
We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system.
The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels. - Project Duration
- Guangzhou,Guangdong Province,China,July 6,2021
- Operation Flow
- The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
- Team Members
- Fengnan Lin
Yingqiang Zhang
Xiaofang Teng
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