Qyf Tlachihualiztli: Kalitik Tlachihchihualiztli itech Boutique by Sun Concepts Office

Qyf Tlachihualiztli: Kalitik Tlachihchihualiztli itech Boutique by Sun Concepts Office is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Iztacteocuitlatl in Callitic Tlacauhtli ihuan Tlanextilizpan Tlachihchihualiztli Competition Category.

IztacteocuitlatlCallitic· 2022

Qyf Tlachihualiztli: Kalitik Tlachihchihualiztli itech Boutique

by Sun Concepts Office

Client: Sun Concepts

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Callitic Category

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Colors

The Design

About Qyf Tlachihualiztli: Kalitik Tlachihchihualiztli itech Boutique

Qyf yehua in kalitik tlachihchihualiztli itech se boutique tlen miak tlamachtiliztli itoka, ompa Wuhan, China, tlen kipiya 270 metros cuadrados itech tlen omochiuh. In tiyankiztli kitemaka miak tlamantli tlamantin, ik inon in nextiliztli mochihua ipan huehueyin tlaixtli amo ipan miak tlapechtli. Inin yolik tlanamiquiliztli kipiya in kaltik cenkah. In tezcame kixnextia in kalitik ihuan kichihua ma neci in kaltik okachi huehcatlan. Tepoztli, tetl ihuan tehuilotl kichihua yolik geometricos tlanechicoliztin. Huehueyin tehuilotl tlaixtli kikuepa in tiyankiztli se nextiliztli inpampa nenkeh. Se yahualtik ohtli kimachtia in tlachiani ma quipano nochi tlamantli tlen nextilo.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Qyf Tlachihualiztli: Kalitik Tlachihchihualiztli itech Boutique ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Qyf Tlachihualiztli: Kalitik Tlachihchihualiztli itech Boutique ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Qyf Tlachihualiztli: Kalitik Tlachihchihualiztli itech Boutique quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wide range of products in the store requires diverse display designs. The design team works out a simple display solution by leveraging the massive planes. By giving up on various shelves, the solution protects the integrity of the space. The reflective mirrors work to stretch the depth of the space in the visual sense.

The design team believes that brand update echoes the new age today because it means the exploration for breakthroughs and possibilities in every sense.
Dimensions & Packaging: Gross built area: 270 sqm;
Project type: Boutique
Tags: Multi-brand boutique, Modernist aesthetics, Metal, Stone, Glass, Geometry, Circular moving line, Sun Concepts Office
Production Technology: By making ingenious use of geometry and colors, the hard metal, stone and glass materials convey the key information that this store collects female brands, and reflects the brand tone that advocates independence and freedom of modern women.
Design Challenge: QYF is one of the landmark boutiques in Wuhan. The design team focuses on handling the relationship between the space and the regions.

The original architectural structure hurts the integrity of the solution. It is a key task to turn the structures harmonious in the space. The harmony between structure columns and storage shelves makes the space pleasant to the eyes.
Research: The designer team removed the original facade, kept the main body of the building, and created a strong visual impact with simple geometrical structures by making intensive use of metal, stone and glass materials.
Inspiration: As cities continue to evolve and renew day after day, the urban space needs to meet the expectations of consumers and provide satisfaction after consumption.
The design team did image design for QYF, a multi-brand boutique with a 20-year history. The store brings about new consumption patterns and lifestyle trends for local consumers. With the modernist aesthetics as the standard design approach, the design team turned the boutique into a high-end brand.
Project Duration: Started in: 10th April, 2021;
Completed in: October 2021;
Location: Tianyuan Street, Wuhan, China
Operation Flow: Located at the juncture of streets, QYF enjoys large visitor volumes. Massive glass materials turn the store into a large showcase, attracting the attention of pedestrians, which is the goal of the design team.

The circular moving line in the store allows the visitors to appreciate every delicate item in the store.

With modernist aesthetic approach, this project injects new energy into the brand. The moving lines and functions, all designed based on the site conditions, meet the business logic.
Team Members: Liu Zheng
Image Credits: Liu Zheng and Wang Minjie