Can You See the Music Yolic Ixcuitilli by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Iztacteocuitlatl in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlacuilolli· 2022

Can You See the Music Yolic Ixcuitilli

by Brand Bar Communications

Client: Franz Liszt Chamber Orchestra

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlacuilolli Category

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Can You See the Music Yolic Ixcuitilli

In tlamantli oquimochihuililihqueh Franz Liszt Cuicacalco Tlatzotzonaliztli ca ce yolic ixcuitilli cuicayotica mochioani, quitemohua ma yancuic neci in iixtlach. Oquiyocoxqueh ce occequi cuicatlahtolcopa, inic nochi cuicatl hueliz ittoz ipan nahuatilmachiotl. Ixcuitilli quimmacatinemi tlatzotzonque ma quichihuacan inmac machiyotl, nepapan itech inelhuayocuic ipan cuicamachiotl. Huan ipampa ce machiyochihchihualizamatl, noyuhqui tlacaquinime huelizceh moyectenhuacan ipan yancuichihualistli.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Can You See the Music Yolic Ixcuitilli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Can You See the Music Yolic Ixcuitilli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Can You See the Music Yolic Ixcuitilli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Tags: music-driven, dynamic, flexible, identity
Production Technology: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Inspiration: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Project Duration: The new identity was published in February, in Hungary.
Team Members: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions