Coach the Coaches Tlamachtīlāmatl Tlachtli īpan by Natasha Mozz is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Bronse in Tepoztlacuilolli ihuan Tlanextilamoxtli Tlahtolamatl Tlachihchihualiztli Competition Category.
BronseTepoztlacuilolli· 2022
Coach the Coaches Tlamachtīlāmatl Tlachtli īpan
by Natasha Mozz
Client: Adidas
Mahuizolli A' Design Award Bronse Winner in Tepoztlacuilolli Category
Verified Award Winner
Verify Award Status for #137201The Design
About Coach the Coaches Tlamachtīlāmatl Tlachtli īpan
Tlamachtīlāmatl Coach the Coaches ītōcā, in inin āmatl mochīhua īpampa in tlamachtīlli tlachtli īpan, in ītech mopōhua telpōchtin ompōhualli ōme xihuitl ic mahtlāctli ic nāhui xihuitl. Inin tlamachtīlāmatl mochīhua īntech in temachtiānimeh tlachtli, inic huel monequi ihuīcpa mochīhua tequitl mochipa cāhuitl. In tlahtōlli miec ōmocuepqueh cualli ītechpa temachtiliztli, in tēl motzintlālia ītech tlācuilōlli īhuīc tepōztli. Tlapālli chicāhuac ītech in cē tlācuilōlli quipalēhuia tlahtoltēccayōtl tlein monequi in inemāmalhuīlōca, īhuān ītech in tlepapalōtl ītzīntlan cē cē āmatl, quīzalhuia in achitzin cāhuitl tlein monequi. In tlachtli-tlāli ihuān in mahmahtiliztli īpampa tepōztli, mochīhua cē cualli tlācuilōlli.
The Recognition
About the Mahuizolli A' Design Award Bronse
Coach the Coaches Tlamachtīlāmatl Tlachtli īpan ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Coach the Coaches Tlamachtīlāmatl Tlachtli īpan ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Coach the Coaches Tlamachtīlāmatl Tlachtli īpan quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
- Inspiration
- The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
- Project Duration
- The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016
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