Jing Yin Li Tocaitl Nechichihualli Tlaixnamiquiliztli by Sxdesign is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Bronse in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.
BronseTlacuilolli· 2022
Jing Yin Li Tocaitl Nechichihualli Tlaixnamiquiliztli
by Sxdesign
Client: Jing Yin Li
Mahuizolli A' Design Award Bronse Winner in Tlacuilolli Category
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- Verified Award Winner
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The Design
About Jing Yin Li Tocaitl Nechichihualli Tlaixnamiquiliztli
Jing Yin Li ye se tocaitl nechichihualli tlein mochiuh para se tlacetiliztli tlein quichipahua uan quimocuitlahuia tlaquentli itech Chinatlalpan tianquiztli. In machiotl motlalia ika yankuik tepoztlachiuhcayotl, tlanechicoltin uan nauhtetl ayoyalyotl, tlein moteca nauhtin tlantecpanaliztin. Yeyi tlantecpanaliztin quichichiua machiotlahtolli J, Y uan L, yehuan achtopatocaitl itech tocaitl nechichihualli. Nochi tepoztlachiuhcayotl moteca ika yolchipahuac uan nepantlanahuac tlacecualiztli tlein quinextia inemachtiliz uan chicahualiztli. Nechichihualli tlapalli monenehuilia tlapalxoxouhqui uan camopalli, uan quinotza huehuetlacayotl Chinatlalpan tepalcatl uan chichiltic cuauhyotl icaltzatzacuayo. In machiotl mochiua panquixtiloni ihcuac tlacuepontok minimo tamachiualiztli macuilli uan chiconahui milimetro.
The Recognition
About the Mahuizolli A' Design Award Bronse
Jing Yin Li Tocaitl Nechichihualli Tlaixnamiquiliztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Jing Yin Li Tocaitl Nechichihualli Tlaixnamiquiliztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Jing Yin Li Tocaitl Nechichihualli Tlaixnamiquiliztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
- Dimensions & Packaging
- Minimum size of logo: 6mmx12mm
- Tags
- Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
- Production Technology
- Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
- Design Challenge
- 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future - Research
- Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
- Inspiration
- For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
- Project Duration
- July to November, 2021, at Beijing, Shenzhen
- Operation Flow
- Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
- Patents
- Sxdesign
- Team Members
- Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang - Image Credits
- Sxdesign
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