Miepu Diary Nezcayotl Tlacatl by Guangzhou Kemei Commodity Co., Ltd.

Miepu Diary Nezcayotl Tlacatl by Guangzhou Kemei Commodity Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Tepoztli in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

TepoztliTlacuilolli· 2022

Miepu Diary Nezcayotl Tlacatl

by Guangzhou Kemei Commodity Co., Ltd.

Client: Guangzhou Kemei Commodity Co., Ltd.

Mahuizolli A' Design Award Tepoztli Winner in Tlacuilolli Category

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Verified Award Winner

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Colors

The Design

About Miepu Diary Nezcayotl Tlacatl

Miepu Amoxtli tonalli se centetl nezcayomeh tlacatl in monamictia yancuic tlanemililli ixtlamachtiliztli ihuan huehcauh pilconetl tlahtolli. In yeyi tlacatl Duoduo, se yolchicahuac ihuan cualli tonalli tochtli ichpocatl, monextia inhuan se tomahuac miztontli. Nahui cemanahuac mahuiztic pilconetl tlahtolli occeppa mihtoa ipan nahui nezcayotl tlen quipia tlahtolli, ihcuilolli imahuan ipan yancuic tlanemililli. In nezcayomeh huelis motequihuiaz ipan amatlanextilli, tzotzomatli ihuan occequi tlamantli tlen inhuan mopohua. In tlen quinequih quichihuazqueh se yolpaquic ihuan yancuic tlacatl tlen quinamictia pilconetl tlahtolli ihuan axcan tlanemililli xexeloliztli.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Miepu Diary Nezcayotl Tlacatl ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Miepu Diary Nezcayotl Tlacatl ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Miepu Diary Nezcayotl Tlacatl quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Miepu Diary is an illustration art work that combines modern trend culture and classic children's stories. With the fairy tale style, the designer combines a brave, cute, lucky, foodie rabbit girl with a chubby poop-poop cat, creating a lovely and charming cartoon image.
Tags: Hand drawing, illustration, fairy tales, and fashion trends.
Design Challenge: In the design process, the biggest problem faced by this work is the choice between "the same" and "the different" designs with different themes. As the modern society generally tends to be concise in the commercial aesthetics design, how to choose between conciseness of pictures, IP characterization, recognition and difference of themes has become a great challenge that the design team has to face in design.
Research: Besides being cute and docile in the eyes of human, rabbit is one of the animals most frequently appearing in fairy tales all over the world. Secondly, in recent years, due to a sensational domestic animation comparing rabbit to Chinese, the element rabbit often carries the metaphor of Chinese/Chinese-made in the network, which coincides with the positioning of the brand.
Inspiration: The Diary is to bring you a more interesting, cute and fashionable personalized IP through the integration of fairy tales and trend culture.
Operation Flow: Based on "Duoduo", the protagonist of this diary, the design team integrates four world-famous fairy tales and draw 4 different theme designs with modern painting, which can be flexibly applied to various posters, clothing and related products.

Read the Press Release