Iztacteocuitlatl Callitic · 2022
Amplifying Identity Primary Function: Tlachihualiztli Itech Kalihtik Tekichihualoyan
- Mahuizolli A' Design Award Iztacteocuitlatl 2022 in Callitic
- CLIENT: DB&B Pte Ltd
- Estimated Number of Design Views: 16,220
- Verification code 122F109333 · Verify this award
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About Amplifying Identity Primary Function: Tlachihualiztli Itech Kalihtik Tekichihualoyan
Book Text: Amplifying Identity ye se tlachihualiztli itech kalihtik tekichihualoyan tlen onka itech Asia Square ompa Singapore. Inin tekichihualoyan motlalia ipan yeyi tlapantli iwan kikwi 9,300 metros cuadrados nochi. Ompoalli iwan mahtlaktli tlanechikoltiloyan iwan makwilli wehweyi kalihtik nechikoliztli motlalia ipan tlapantin ika kipalewiaya tekichihualiztli tlen mopatla iwan mosetilia. Motlalia tlaixnextilli imachiyo tlen omochihchiw specialmente ipan ohuahtin iwan tepantin ika kinextia ininemiliz kompanía, itlanawatiliz temachtiani iwan iwehkatlahtol. Motlakemitl tlen omochihchiw ika tlamantli tlen weliti mopatla oksepa, tlapalli tlen amo miak kikwi tlen tlaihtlakolti iwan tlawilli tlen motlalia ika tlaxexeloliztli motekitiltia ika ma amo tlaihtlako inantlalli.
About the Mahuizolli A' Design Award Iztacteocuitlatl
Amplifying Identity Primary Function: Tlachihualiztli Itech Kalihtik Tekichihualoyan ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Amplifying Identity Primary Function: Tlachihualiztli Itech Kalihtik Tekichihualoyan ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Amplifying Identity Primary Function: Tlachihualiztli Itech Kalihtik Tekichihualoyan quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Press Kit
- Unique Properties
- Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
- Dimensions & Packaging
- This project spans across 3 levels, with a total area of 9,300 square meters in size.
- Tags
- Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
- Production Technology
- Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
- Design Challenge
- One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
- Research
- With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities. - Inspiration
- Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
- Project Duration
- The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
- Image Credits
- All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/
