The Tridea Project Amoxtli by Lisa Winstanley is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Iztacteocuitlatl in Tepoztlacuilolli ihuan Tlanextilamoxtli Tlahtolamatl Tlachihchihualiztli Competition Category.
IztacteocuitlatlTepoztlacuilolli· 2022
The Tridea Project Amoxtli
Client: Lisa Winstanley
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tepoztlacuilolli Category
Verified Award Winner
Verify Award Status for #139124The Design
About The Tridea Project Amoxtli
Inin amoxtli, The Tridea Project: Nepapan Tlacayotl Centlachihchihualiztli, quitlahtlalilia in machiyotl iyollohcopa ihuan in ixpantiyotl. In amotlahtolli quimana eyi amoamatl: inic ce, ce temachixtilli ipan in tequitl ihuan in chihchiuhqui; inic ome, ce chipahtic machiyonahuatilli; auh inic eyi, ce tlachializtlahtolcuilolli, tlahtoa ipan machiyotlatlaliztli in cenquixtiliztli ihuan nepapantiliztli, nohuian oquimochihuili tlapiyaliztli ipan inin nahui xihuitl temachtiltequitl. In amoxtlachihualli omochiuh ica tetl ihuan tlachihualoyan motequipachoa, ihuan nochi tlamantli omonenquili ihuan omoyeyecoltili inic metlahtoltica quimachiyo in tequitlatlaliztli.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
The Tridea Project Amoxtli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in The Tridea Project Amoxtli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. The Tridea Project Amoxtli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This book documents the Tridea Project's brand conception and evolution. Culminating in a visual essay discussing the brand values of inclusion and diversity, which have been pivotal factors to this 4-year research project. The book design has been crafted with materiality in mind and each aspect has been considered and contemplated to metaphorically represent the project philosophy.
- Dimensions & Packaging
- The overall book is Size: 250mm (w) x 315mm (h) (closed)
Cover - 135gsm colourplan (amethyst) over 2mm board
Endpaper - 135gsm colourplan (amethyst)
Text - 170gsm maple bright - Tags
- Book, Design, Collaboration, Co-creation, Ethical
- Production Technology
- The book is cloth bound in using fabric from the main colour palette purple to represent creativity and mystery. The text is debossed and printed in a metallic pink foil, again from the main colour palette to represent love and kindness but the metallic finish adds a touch of magic and playfulness, creating reflection and distortion, much like the surrealist notions this project is inspired by. The cover of the book forms a horizontal triptych, to hint at the Tri aspect of the project. Three ideas, three artists, three layers of meaning and creativity.
- Design Challenge
- The project is inspired by The Exquisite Corpse, a method of collaging numerous designs by several artists into one collaborative composition. A creative mash-up, with international participants collaborating to produce one multicultural creative piece. Think of it like a design relay race. The artworks generated are displayed on the online gallery and subsequently sold as high-resolution downloads. All profits from the sales will be donated to the partnering Singaporean charity TWC2; Transient workers Count Too; thus, coalescing international creative communities, building bridges, and providing a channel for diverse collaboration
- Research
- This project explores alternative methods of image production and consumption with a view to exploring diverse and ethical co-creation practices in a virtual space.
- Inspiration
- The Tridea Project and was borne from the desire to address our societies divisions through collaborative creative practice. Tridea’s overarching aim is to promote inclusion, collaboration, and altruism as a counter to these divisions. This project embraces social & cultural diversity by inviting creatives from around the world to participate in an international collaborative form of the Surrealist parlour game, ‘The Exquisite Corpse‘.
- Project Duration
- The project started in March 2018 in Singapore and finished in January 2022 in Singapore.
- Operation Flow
- The three layered cover of the book provides both practical navigation and visual metaphor.
- Patents
- Not applicable
- Team Members
- Lisa Winstanley: Lead Designer / Art Director
Lisa Peh Jiaxian: Photographer - Image Credits
- Image #1: Photographer Lisa Peh Jiaxian
Image #2: Photographer Lisa Peh Jiaxian
Image #3: Photographer Lisa Peh Jiaxian
Image #4: Photographer Lisa Peh Jiaxian
Image #5: Photographer Lisa Peh Jiaxian
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