Lavazza Voicy Tepozmachiuhyoh Cafetl by Florian Seidl

Lavazza Voicy Tepozmachiuhyoh Cafetl by Florian Seidl is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Platino in Caltequitilli Tlachihchihualiztli Competition Category.

PlatinoCaltequitilli· 2022

Lavazza Voicy Tepozmachiuhyoh Cafetl

by Florian Seidl

Client: Lavazza

Mahuizolli A' Design Award Platino Winner in Caltequitilli Category

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Colors

The Design

About Lavazza Voicy Tepozmachiuhyoh Cafetl

Voicy yeh in achto tepozmachiuhyoh espresso ic tlahtolpalehuani. Ce tlamatqui tlamantli monamictia cualli cafetl ihuan tequitl Alexa, mochi ipan ce cualli chihualli yancuic. Tequitinih huel tequipanohqueh ipal pantalla, tlahtolnahuatilli, zo aplicacion itech quitazqueh in tlanequiliztli, tequitl, nahuatizqueh cafetl ihuan, oc cenca, chichinazqueh espresso. Yancuiliztli, tequipanoliztli ihuan cualnezquiliztli monamictiah ic monequiliz in tequitinime nemih in incafetl mahuizoihuitl ipan yectenehuilli nepapan.

The Recognition

About the Mahuizolli A' Design Award Platino

Lavazza Voicy Tepozmachiuhyoh Cafetl ca in quicuic in Mahuizolli A' Design Award Platino, huel mahuiztic tlamahuizoliztli tlen momaca in tlachihualli in huel yectli ihuan huel hueyi. In quicuicah Platino quinextia hueyi tlamatiliztli ihuan toltecayotl intech tlachihuanime. Ca quinequi in ni tlachihualli quitlalizque in cualli ipan huehcauh tonalli, quimacazque cualli in altepetl ihuan quihuelitizque in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Lavazza Voicy Tepozmachiuhyoh Cafetl quinextia in huel hueyi cualli ihuan quicualtia in cemanahuac ica in tlen cualli. Lavazza Voicy Tepozmachiuhyoh Cafetl ca tlachihualli in quicuic in Mahuizolli A' Design Award Platino ihuan quipaquiltia in tlacah.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Voicy is the first espresso machine with built-in voice assistant. A smart product combining quality coffee with functions provided by Alexa - all in a beautiful and innovative device. The user can interact through the UI, voice commands, or use the app to check status, consumption, order coffee and, above all, make espresso. Innovation, functionality, and aesthetics in perfect harmony to meet the needs of users who experience their coffee ritual in an increasingly personalized way.
Dimensions & Packaging: Dimensions: 157mm / 380mm / 300mm
Weight: 4,5kg
Removable parts are dishwasher safe
Power 1450W, Voltage 220-240, Frequency 50-60 Hz
It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, coffee, espresso, voice assistant, smart, speaker
Production Technology: main shell: plastic (ABS), finishing textured/glossy | water tank: plastic (SAN) | logo: pad printed | drip grid, lever: metal | feet, UI: silicone rubber
speaker: textile mesh cover
Design Challenge: Developing a rich and sensible user experience and integrating the voice assistant properly.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: A unique and easily accessible coffee experience in a compact footprint. The design builds on Lavazza's existing form language and is recognizably Italian in attention to detail, surfacing and CMF. It is characterised by a seamless exterior shell with embossed Lavazza logos on the sides and a prominently placed UI incorporating the voice assistant.
Project Duration: The project was designed in Turin, Italy. The complete product development from initial concept to product launch took about 20 months.
Operation Flow: Voicy is a capsule coffee machine. Insert the capsule on top, place your cup on the grid and make espresso. The UI arranges the selections in two groups: coffee preparation at the bottom and voice assistant controls at the top. Size and temperature of coffee preparations can be personalized and required service is indicated in the centre. The cup rest can be adjusted easily, placing smaller cups closer to the spout. This reduces splashes and benefits coffee temperature and crema. The transparent water tank in the back is easily accessible and removable parts are dishwasher safe.
Patents: Design patent/registered design
Team Members: Florian Seidl
Angelica Rella
Image Credits: Lavazza