Drive2Extremes Multivision Tlachihualli Tlaixcopinaliztli by Florian W. Mueller

Drive2Extremes Multivision Tlachihualli Tlaixcopinaliztli by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaixcopinaliztli ihuan Tlaixcopinalpatlaliztli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaixcopinaliztli· 2022

Drive2Extremes Multivision Tlachihualli Tlaixcopinaliztli

by Florian W. Mueller

Client: Porsche Middle East and Africa FZE

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaixcopinaliztli Category

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Colors

The Design

About Drive2Extremes Multivision Tlachihualli Tlaixcopinaliztli

Drive2Extremes Multivision ce tlamantli tlaixcopinaltin tlen quinnechicoa ome huehueyi tlalpan ipan zan ce tlaixcopinaliztli. In Porsche Taycan Cross Turismo achto omoixcopin ipan cetl zoquitl ipan Laponia, iquiztlampan in Círculo Ártico. Ome semana zatepan, in tepozmalacatl omotlalih ipan zan yehyeuhqui campa, ihuan iixpan in tonatiuh no yehyeuhqui, ipan Arabia ixtlahuatl ipan Tlanechicolli Tlatocayotl Arabe Emirato. Nican in ome tlachiyaliztli omonelohqueh ica miec tlanextiliztli tlachihualiztli. In tlaelehuiliztli catca quinnechicoz cetlalpan ihuan ixtlahuatl ipan zan ce tlaixcopinaliztli. In tlachihualli tlaixcopinaltin omochiuhqueh ipan miec huehueyacayotl.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Drive2Extremes Multivision Tlachihualli Tlaixcopinaliztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Drive2Extremes Multivision Tlachihualli Tlaixcopinaliztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Drive2Extremes Multivision Tlachihualli Tlaixcopinaliztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I had the wonderful opportunity to bring together the two extremes of the Northern Polar Region in Levi, Finland and the Arabian Desert in Liwa, United Arab Emirates with the Porsche Taycan Cross Turismo. These are some of the results.

I first photographed the Taycan in the polar region, then placed it exactly the same, same perspective, camera angle, etc. in the desert and applied my multivision mojo.
Dimensions & Packaging: Several produced artworks in different sizes.
Tags: photography, artwork, multiple exposure, desert, finland, snow, porsche, taycan,
Production Technology: I first placed and photographed the Porsche on a frozen bog in Lapland, north of the Arctic Circle, and two weeks later in the same position relative to the camera and at a similar position of the sun in the Arabian desert. These two images were then fluidly built together.
Design Challenge: The challenge was to position the car in the exact same angle, height, etc. And in the desert you have to work quite fast, due to the very fast sunset and sundown.
Research: The research was mainly about the weather and the times of sunset and sunrise. Also in resaerching the area and locations and how to protect the cameras from sand, dust and snow and how we could work at -30 degrees Celsius and +45 degrees Celsius with our equipment...
Inspiration: I worked before for Porsche as a commercial photographer. As an artist I often work with multiple exposure photography. Porsche Middel East produced a highly acclaimed film Drive2Extrems, bringing the two locations desert and polar region together. I worked before with the executive people from Porsche in Shanghai and produced there multiple exposure Artworks for the Photofairs Shanghai. In the new project I wanted to combine the two regions in one picture.
Project Duration: It took 2 weeks of photo-production in Finland and the UAE desert and 2 weeks of post-production.
Operation Flow: I knew the places and locations but I had to decide on location on which time I wanted to shoot, due to sunset or sunrise. In Finland it was quite easy, sunset and sunrise take about 2 hours and more. In the desert in the UAE it was more difficult: sunrise and sunset are done in less than 30 minutes...
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: Sandy Mcintosh
Rita el Hachem
Guild Finland.
Image Credits: All images:
Client: Porsche Middle East & Africa FZE
Agency: KeKo Dubai
Creative Director: Sandy Mcintosh
Production: Stoked Films, Rita el Hachem & Directors Guild Finland, Juha-Matti Nieminen
Assistant: Christian Bacher
Driver: Jukka Honkavuori