Greeninful Tlaixnextiliztli Tocaitl by Michelle Poon

Greeninful Tlaixnextiliztli Tocaitl by Michelle Poon is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Tepoztli in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

TepoztliTlacuilolli· 2022

Greeninful Tlaixnextiliztli Tocaitl

by Michelle Poon

Client: Greenin'ful

Mahuizolli A' Design Award Tepoztli Winner in Tlacuilolli Category

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Verified Award Winner

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Colors

The Design

About Greeninful Tlaixnextiliztli Tocaitl

Greeninful ye se tlapatlaliztli tequitl inic se nemiliztli tlaixmatiliztli tlein quipalehuia se yolistli tlein amo quitlacoa in tlaltipactli. In tlaixmatiliztli quinamiqui tlacah tlein motequipachoa ipampa in xochitlalli. In machiotl quiteititia in ixayak in xoxoktic altepetl huan quiteititia yolchicahualiztli ihuan nemachiliztli. In ittaliztli tlaixmatiliztli quitequitiltia xoxoktic huan chichiltic tlapalli, tenextli tlein huel tlahuel mochihua, ihuan tlein mahuiztic ica moma ihcuiloliztli tlein huel mopatla ipan tlein tequitiliztli. In ixiptlayotl motlapehpenia inic mottaz yolic huan tlein quinextia altepetl tlanechicoliztli. In tlapatlaliztli tequitl quicuepa in tlaixmatiliztli itech se tlanamacaloyan itech se altepetl tlein quihueyitilia teixpantiliztli ipan tlacah ica in xochitlalli imahuizzo.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Greeninful Tlaixnextiliztli Tocaitl ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Greeninful Tlaixnextiliztli Tocaitl ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Greeninful Tlaixnextiliztli Tocaitl quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
Dimensions & Packaging: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
Tags: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
Production Technology: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
Design Challenge: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
Research: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
Inspiration: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
Project Duration: October 2021 - January 2022
Operation Flow: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
Team Members: Michelle Kason
Image Credits: Image 1: Michelle Kason (Designer)