87MM Ilsang Tlahcuilōlamachiuhcāyōtl by Sunghoon Kim

87MM Ilsang Tlahcuilōlamachiuhcāyōtl by Sunghoon Kim is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Tepoztli in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

TepoztliTlacuilolli· 2022

87MM Ilsang Tlahcuilōlamachiuhcāyōtl

by Sunghoon Kim

Client: 87mm

Mahuizolli A' Design Award Tepoztli Winner in Tlacuilolli Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About 87MM Ilsang Tlahcuilōlamachiuhcāyōtl

In tlahcuilōlamatl 87MM Ilsang ōmochīuh ic tlamaniliztli in tonalnemiliztlahtōlli in quinequi 87MM. In nacaztecaliztli tlahcuilōlamatl itech coreano tlahtolli achto tlamaniliztli Corea. Ic momachiyotiah in chicuēyi īhuān chicome cē āmachiuhpōhualli īhuān cuamecayōtl in tlahcuilōlamatl, in cāhuitl in tlahcuilōlli ōmochīuh cē netlālilizcāhuitl chicuēyi:chicome, īhuān in huēyiliztli in tzahtzoctli tlahcuilōlli ipan Hangeul (coreano āmatlahtōlli) ōmotlālpatlāuh ic inīn pōhualli. In chicuēyi īhuān chicome cuamecayōtl ōquincuihqueh pampa tlachīhualiznenēhuiliztli cē cuahuiyōtl īhuān cē tlahtōlquīzaliztli ic netlāliah in mācpampa tlahcuilōliztli in monextia īc motlahcuiloa nacaztequiliztli.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

87MM Ilsang Tlahcuilōlamachiuhcāyōtl ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in 87MM Ilsang Tlahcuilōlamachiuhcāyōtl ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. 87MM Ilsang Tlahcuilōlamachiuhcāyōtl quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: He designed a dedicated font for 87MM, a Korean fashion brand. 87MM is Korea's leading fashion brand that creates a daily culture through sense and wit. To commemorate the 10th anniversary of the brand's launch in 2011, he has designed a dedicated font that can show the identity of 87MM. Anyone who likes 87MM and enjoys it can download and use it for free.
Dimensions & Packaging: 2 Variations (Regular, Oblique) / Hangeul 2,782 letters / Latin Alphabet 214 letters / Symbol 838 letters / Multi glyph
Tags: 87MM, brand font, font, design, graphic, typography
Design Challenge: By interpreting the numbers 8 and 7 as the ratio and angle of the font, the area of the letters was designed as a space of 8:7, and the size of the closed letters among the consonants of Hangeul was adjusted using this ratio. The 8° and 7° angles were used as morphological elements such as a stem and a conclusion to harmonize the characteristics of handwriting that appear when writing sideways.
Research: When designing fonts, it is common to expand the font family to thickness. However, in East Asia, along with Korean fonts, there is no concept of Western italic fonts or oblique fonts due to the culture of writing using brushes and writing in the vertical direction. Therefore, the font family was intended to be expanded to general and inclined bodies, not to be expanded by thickness. The oblique font in Korean is the first font to be attempted in Korea.
Inspiration: The font of 87MM Ilsang is designed with consideration for the daily value pursued by the 87MM brand. Ordinary days that repeat every day gather to create a daily life. However, even if he repeat the same pattern, He wanted to create a font where he could discover new meanings and fun in ordinary things in his daily life and feel the specialty of something a little different. Therefore, 87MM Ilsang has a unique color of 87MM in its ordinary textual Min-Buri (Sans Serif) font.
Project Duration: The project began in Seoul, South Korea in March 2021 and ended in January 2022. You can download and use the font for free from January 2022.
Operation Flow: The value of daily life in the 87MM brand is special. In 2021, to mark the 10th anniversary of its establishment, fonts, an important means of expression that he use on a daily basis, were reinterpreted into the wit possessed by 87MM and introduced into two fonts: 87MM Ilsang Regular and 87MM Ilsang Oblique. Through fonts, he wants to evoke the importance of daily life, become the beginning of people who are interested in fashion, and become a brand that shares daily life.
Team Members: Creative Director: Kim Sunghoon
Font Designer: Ku Moa
Image Credits: Kim Sunghoon