Khedr El Attar Tlaixcuitiliztli Tlanechicoltin by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Tepoztli in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.
TepoztliTlacuilolli· 2022
Khedr El Attar Tlaixcuitiliztli Tlanechicoltin
Client: Khedr el Attar
Mahuizolli A' Design Award Tepoztli Winner in Tlacuilolli Category
Verified Award Winner
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About Khedr El Attar Tlaixcuitiliztli Tlanechicoltin
Khedr El Attar in tlaixcuitiliztli tlanechicoltin tlachihchiuhtli in ipampa se tlanamacani in yolca-xiuhtlaquilyotl huan chichinaltic tlaquilyotl, tlazaloltli ipan Cairo ce xihuitl 1945. In tequitl quinamictia ce tlanechicoltin nemiliztli ihuan ce tlachializtli tlanechicoltin in quinextia in yancuic tlacatiliztli ipan tlanechicoltin. In neixcuitiliztli quipia in tlamahuiztiliztli Khedr El Attar quen ce ompa oncan yolca-xiuhtlaquilyotl ihuan chichinaltic tlaquilyotl. In tlachializtli tlanechicoltin quitecpana in tequitl ipan yeyi hueyi tlacotoctli: yolca-xiuhtlaquilyotl pahtiliztli, chichinaltic cualnexiliztli ihuan tlacualli tlaquilyotl. In tlapechtiliztli neixcuitiliztli ihuan tlanechicoltin nahuatilli quitzonquixtia in tlanechicoltin, quinamictia in huehcauh nemiliztli tequiuhcayotl ica ce yancuic neixtililiztli.
The Recognition
About the Mahuizolli A' Design Award Tepoztli
Khedr El Attar Tlaixcuitiliztli Tlanechicoltin ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Khedr El Attar Tlaixcuitiliztli Tlanechicoltin ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Khedr El Attar Tlaixcuitiliztli Tlanechicoltin quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
- Tags
- Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
- Inspiration
- Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
- Project Duration
- The project started in March 2020 in Cairo and finished in 2021
- Team Members
- Omnia Magdy Photographer
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