Primary Residence Tlaixnextiliztli Tlaneltokaltiliztli by Tianzhen Huang is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Tepoztli in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.
TepoztliTlacuilolli· 2022
Primary Residence Tlaixnextiliztli Tlaneltokaltiliztli
Client: Evleen
Mahuizolli A' Design Award Tepoztli Winner in Tlacuilolli Category
Verified Award Winner
Verify Award Status for #140254The Design
About Primary Residence Tlaixnextiliztli Tlaneltokaltiliztli
Primary Residence ce tlachializtli tlaneltokaltiliztli tlein miak tlamantli tlamachtiliztli ipal. Nin tlachiuali opeuh ken tlatemoliztli ipan machiotlahcuiloliztli, tlein quinamiqui Bauhaus nemiliztli inezca ihuan tepanchiuhcayotl tlamachiotl amo neci tlen inezca. In machiotl motzintia itech Chinatlahtolli "Ju", tlein quihtoznequi nemiliztlacoyantli, ihuan quipia yei tlacoyoctli ica tlapaltin achtotiliztli: chichiltic, coztic ihuan matlaltic. In tocaitl Primary Residence quinextia in inon tlapaltin ihuan no quinextia tlein quihtoznequi calli ipan cahuitl campa nochtin motlalcauah. In tlaneltokaltiliztli motlalilia ipan amaixtli, tepoznecuilhuaztli ihuan tlahcuiloni tlanechicolli tlein ihcuiloa ipan amatl tlein quipia icuitlaxcolyo.
The Recognition
About the Mahuizolli A' Design Award Tepoztli
Primary Residence Tlaixnextiliztli Tlaneltokaltiliztli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Primary Residence Tlaixnextiliztli Tlaneltokaltiliztli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Primary Residence Tlaixnextiliztli Tlaneltokaltiliztli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
- Dimensions & Packaging
- Main:1080px*1080px, the ration is 1:1
- Tags
- Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
- Production Technology
- Will print on the textured paper that gives the prints the touch feeling.
- Design Challenge
- How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
- Research
- The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
- Inspiration
- The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.
The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character. - Project Duration
- Started logo design in July 2021, finished in Feb 2022
- Operation Flow
- A visual design identity that takes the viewer to know this brand and the messages behind it.
- Image Credits
- Evleen Huang
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