Joy of Playing Nezcayotl Tlanechicoltiloni by Squared

Joy of Playing Nezcayotl Tlanechicoltiloni by Squared is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Bronse in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

BronseTlacuilolli· 2022

Joy of Playing Nezcayotl Tlanechicoltiloni

by Squared

Client: Balin

Mahuizolli A' Design Award Bronse Winner in Tlacuilolli Category

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Xicnēxtia axcān View at A' Design Award Press Release Award Badge

Colors

The Design

About Joy of Playing Nezcayotl Tlanechicoltiloni

Ahuiac Tlahuiltzin (Joy of Playing) ce nezcayotl tlanechicoltiloni tlachiuhtli inic Balin, ce tequitiloyantli tlein quichihua ahuilcaxitl inic pilconemeh. In nezcayotl quipia in machiotl, in nezcayotl tlapiyalli, in tlaquentiloni ihuan in tlapaltin ihuan in tlanexcayotl in ahuilcaxitl ihuan in tlacamachiotl. In neittaloni tlahtolli yolic mochihua, ica yancuic tlanexcayotl, tlapaltin tlapinauhtli ihuan atl-tlahcuiloltin. Cecen ahuilcaxitl tlacamachiotl quipia itoca ihuan itlahtollo, in tlein quinpalehuia pilconemeh quichihuazqueh yolyotl monechicoltiliztli. In tlapepenqui tlaxtlahualtin quipia cuahuitl, cuauhamatl, amatl, ichcatl yancuic ihuan atl-ihuan xihuitl-tlapaltin.

The Recognition

About the Mahuizolli A' Design Award Bronse

Joy of Playing Nezcayotl Tlanechicoltiloni ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Joy of Playing Nezcayotl Tlanechicoltiloni ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Joy of Playing Nezcayotl Tlanechicoltiloni quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Tags: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Production Technology: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Design Challenge: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Research: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Inspiration: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Project Duration: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Operation Flow: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Team Members: Creative Director - Yana Okoliyska