Enable Change Nemachiotl Tlaneltokalli by Squared

Enable Change Nemachiotl Tlaneltokalli by Squared is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Tepoztli in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

TepoztliTlacuilolli· 2022

Enable Change Nemachiotl Tlaneltokalli

by Squared

Client: Isabelle Laporte

Mahuizolli A' Design Award Tepoztli Winner in Tlacuilolli Category

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Verified Award Winner

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Xicnēxtia axcān View at A' Design Award Press Release Award Badge

Colors

The Design

About Enable Change Nemachiotl Tlaneltokalli

Enable Change ce nemachiotl tlaneltokalli tlachihchiuhtli ipampa ce tequitini itech nepatlahualiztli tlayecanaliztli. In nemachiotl kimana ce achi amo miak ohuih neahsicamachiliztli, ce chicahuac tlahtolmachiotl nenechicoliztli ihuan ce sel tlapaltic tlapalli. In machiotl ihcuiloliztli quinnamictia in achtopa tlahtolli I ihuan L ihuan imachiotl in cemihcac nemiliztli, quinextia in tlacenpanoliztli. In tlahtolmachiotl huelpepenaloc inic quinextiz nepatlahualiztli, ica neixcuitilli tlen mopatla ihuan huel yamanic nepatlaniliztli intzalan tomahuac ihuan pitzahuac tlahtlacotl. In tlapalnemiliztli achi motepitonihqui ihuan in ixnezca patlahuac. In tlachihchihualiztli ihuan ihueyilizmachiotl ocachi omocauh ome metztli itech xihuitl 2021.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Enable Change Nemachiotl Tlaneltokalli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Enable Change Nemachiotl Tlaneltokalli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Enable Change Nemachiotl Tlaneltokalli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Tags: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Production Technology: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Design Challenge: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Research: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Inspiration: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Project Duration: The design and development of this brand identity took around 2 months in 2021.
Operation Flow: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Team Members: Creative Director - Yana Okoliyska