Biblioteche di Roma Tlanextilizmachiyotl Tlatzintiliztli ītēchcopa Ragu Communication

Tlanāhuatīlli Biblioteche di Roma Tlanextilizmachiyotl Tlatzintiliztli ītēchcopa Ragu Communication cē cencā mahuizzō tēmacēhualōni īpan huēyi 2022 Mahuizolli A' Design Award Cozticteocuitlatl īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

CozticteocuitlatlTlacuilolli· 2022

Biblioteche di Roma Tlanextilizmachiyotl Tlatzintiliztli

īpal Ragu Communication

Tlanāhuatīlli: Sistema Biblioteche di Roma

Mahuizolli A' Design Award Cozticteocuitlatl Tēmacēhualōni īpan Tlacuilolli Tlamantli

95,370

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #140666

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Biblioteche di Roma Tlanextilizmachiyotl Tlatzintiliztli

Biblioteche di Roma ce tlanextilizmachiyotl tlen omochihchiuh ipampa in inechicoliz amoxcalli in altepetl Roma. Inin machiyotl quilnamiqui in cempoalli ihuan macuilli xihuitl in amoxcalli inechicoliz ihuan quinequi quinextiz yancuic tlachihualiztli ihuan quenin mochi tlacatl huel calaquiz. In huehue machiyotl oquinextiaya ce amoxtli tzauhctoc, motecatoc ipan itech. In yancuic machiyotl quinextia ce amoxtli tlapouhtoc, no huel mopohuaz quen in achto letra in itoca. In tlahcuiloliztli machiyotl chipahuac ihuan zan tlen monequi. Inin machiyotl motequitiltia ipan amatlahcuilolli, ipan digital tlanextiloyan, ipan tlanahuatiliztli, ipan quiahuac tlanextiloni ihuan ipan ohtlamachiyotl.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Cozticteocuitlatl

Biblioteche di Roma Tlanextilizmachiyotl Tlatzintiliztli ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Biblioteche di Roma Tlanextilizmachiyotl Tlatzintiliztli quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Biblioteche di Roma Tlanextilizmachiyotl Tlatzintiliztli quiyolchicahua ihuan quipaquiltia in tlacah.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
Huēyiliztli īhuān Tlacualtepēhualli: The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage
Tōcāitl: ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
Tlachīhualiztli Māchiyōtl: The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
Tlanāhuatīlli Nētēcahuilīztli: On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
Tēyōllālīliztli: In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
Tēquitl Cāhuitl: The project began in Rome in January 2021 and was delivered to the client in April 2021
Tēquitl Ōhuitl: With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
Patentēmeh: Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
Calpolli Tlācah: Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi
Īxiptla Tlanēxtīlli: Ragu Communication