Biblioteche di Roma Tlanextilizmachiyotl Tlatzintiliztli by Ragu Communication is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Cozticteocuitlatl in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.
CozticteocuitlatlTlacuilolli· 2022
Biblioteche di Roma Tlanextilizmachiyotl Tlatzintiliztli
Client: Sistema Biblioteche di Roma
Mahuizolli A' Design Award Cozticteocuitlatl Winner in Tlacuilolli Category
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- Verified Award Winner
- Verify Award Status for #140666
The Design
About Biblioteche di Roma Tlanextilizmachiyotl Tlatzintiliztli
Biblioteche di Roma ce tlanextilizmachiyotl tlen omochihchiuh ipampa in inechicoliz amoxcalli in altepetl Roma. Inin machiyotl quilnamiqui in cempoalli ihuan macuilli xihuitl in amoxcalli inechicoliz ihuan quinequi quinextiz yancuic tlachihualiztli ihuan quenin mochi tlacatl huel calaquiz. In huehue machiyotl oquinextiaya ce amoxtli tzauhctoc, motecatoc ipan itech. In yancuic machiyotl quinextia ce amoxtli tlapouhtoc, no huel mopohuaz quen in achto letra in itoca. In tlahcuiloliztli machiyotl chipahuac ihuan zan tlen monequi. Inin machiyotl motequitiltia ipan amatlahcuilolli, ipan digital tlanextiloyan, ipan tlanahuatiliztli, ipan quiahuac tlanextiloni ihuan ipan ohtlamachiyotl.
The Recognition
About the Mahuizolli A' Design Award Cozticteocuitlatl
Biblioteche di Roma Tlanextilizmachiyotl Tlatzintiliztli ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Biblioteche di Roma Tlanextilizmachiyotl Tlatzintiliztli quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Biblioteche di Roma Tlanextilizmachiyotl Tlatzintiliztli quiyolchicahua ihuan quipaquiltia in tlacah.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
- Dimensions & Packaging
- The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage - Tags
- ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
- Production Technology
- The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
- Design Challenge
- On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
- Inspiration
- In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
- Project Duration
- The project began in Rome in January 2021 and was delivered to the client in April 2021
- Operation Flow
- With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
- Patents
- Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
- Team Members
- Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi - Image Credits
- Ragu Communication
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