XYG Window Neztiliztli Ixnezcayotl ītēchcopa Xinyue Guo

Tlanāhuatīlli XYG Window Neztiliztli Ixnezcayotl ītēchcopa Xinyue Guo cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Tepoztli īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlacuilolli· 2023

XYG Window Neztiliztli Ixnezcayotl

īpal Xinyue Guo

Tlanāhuatīlli: XYG Studio

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlacuilolli Tlamantli

10,598

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #140907

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa XYG Window Neztiliztli Ixnezcayotl

XYG Tlatzacuillotl in neztiliztli ixnezcayotl motlaliqui ipampa se calmecac tlachihchiuhcayotl. In ixnezcayotl quinamiqui in huehuetlahtolli tlahcuiloliztli Chino ihuan in yancuic ohuican amo tlazohtli. In tocaitl in aquin quipehualti calmecac omoxeloh ipan tlahcuilolli, zatepan omoyecoh ihuan omopatlac ipan neahxitiliztli huehuetlahtolli tlalpiaztli. In tlachihchihualli tlen ahmo monequi omoquixti, ihuan in neixcuitilli omocualtlali ica in tlatecpanaliztli ihuan in Fibonacci malacachtic. In yolizcaliliztli ohualla itech in huehue Chino tlahcuiloliztli tlalpiaztli ihuan itech in tlatzacuillotl tlatlapoyan ipan in huehuetlahtolli xochitepan Suzhou. Ipan in tlachializtlapechtli, in tlein onca ihuan in tlein ahmo onca, motocayotia yin ihuan yang, tequipanoa quen yolqui yolcatlanextiloni.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

XYG Window Neztiliztli Ixnezcayotl ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in XYG Window Neztiliztli Ixnezcayotl ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. XYG Window Neztiliztli Ixnezcayotl quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Fusing elements from ancient literati with modernity, XYG Window is a visual identity that seeks to demonstrate the feasibility to create modern visual communication based on traditional art and cultures. After deconstructing the characters, the strokes were reorganized following the style of traditional seals. The decorative elements were eliminated to embrace modern simplicity and the design was polished with Fibonacci spiral. On the webpage, the yin & yang spaces are leveraged as navigations.
Huēyiliztli īhuān Tlacualtepēhualli: N/A
Tōcāitl: Visual identity, Interface interaction, Cultural modernity, Visual communication, Brand identity
Tlachīhualiztli Māchiyōtl: After deconstructing the studio founder’s name, we reorganized the strokes – by adopting the style of traditional seals – to develop the preliminary design. Then we eliminated the decorative elements to embrace modern simplicity. Finally, the design was polished with grids and the Fibonacci spiral.
True to form, the corresponding logo, tangible products, and the studio's website home page serve as a window through which prospective clients can see XYG Studio's design style.
Tlanāhuatīlli Nētēcahuilīztli: While modern design language dominating the digital interface design world, this project integrated traditional culture and art forms into the game.
The visual identity emerged from a simple, yet unique, geometric form, and is a nod to both classicism and modern simplicity. By deconstructing the Chinese characters into strokes and reconstructing them using seal script font, the design embodies elements of classical aesthetics. At the same time, by simplifying the traditional seal and refining it with grids and the Fibonacci spiral, the end result is unapologetically modern – providing a wealth of possibilities to continue developing the interface and interaction design for XYG Studio's entire website.
For the user interaction portion, we leveraged both the positive and negative space (i.e., yin and yang in Oriental culture) that remained to create the website's navigation buttons.
Paying homage to our shared history, we created this integrated visual identity and interaction project for XYG Studio with strong cultural identity.
Tlatēmōliztli: XYG Window is a visual communication design with strong cultural identity.
In modern digital visual & interface design, the diverse styles from different traditional cultures around the world are gradually converging into one universal visual language - modern UI design language. And the visual diversity based on different cultures and histories is gradually fading out of user interface design with the development of the digital age. As designers, we feel obligated to break through this limitation and help improve the visual diversity in modern visual and interaction design.
In response to "technology enriches cultural diversity", this project enriched the visual diversity in digital design and helped our shared cultures to be better inherited. We also expect to see more designs with cultural identity in the future.
Tēyōllālīliztli: This design was inspired by ancient Chinese literati seal font and the window designs of Suzhou's classical gardens.
Literati is an aesthetic form that integrates poetry, calligraphy, painting, and seal. When perfectly combined, the style reflects China's artistic culture and heritage. Seal, a core element, combines the features of calligraphy, font design, and crafts, just as it contains deep cultural ties and artistic value. Paying homage to our shared history, we worked on this integrated visual identity and interaction project with and for XYG Studio's team.
Tēquitl Cāhuitl: The project was initiated in early 2019 in New York and finished 2022, and was recognized as a notable mention in Core77 Design Awards 2022.
Tēquitl Ōhuitl: With the digital design, when users land on the webpage, they can view the origin story behind the brand's visual identity, see it unfold, and use the navigation buttons formed by the yin and yang spaces as entry portals to explore the website. In this way, visitors can immerse themselves in China's rich cultural heritage – which is at the cornerstone of XYG Studio.
With the tangible design, users can intuitively feel the "Yin" and 'Yang" spaces in the identity by playing with the products.
Calpolli Tlācah: Xinyue Guo
Shang Jiang
Sizhe Huang
Yueling Lai
Yizhang Li
Lulin Shan
Īxiptla Tlanēxtīlli: Xinyue Guo