Anlan Branding Tlaixnextiliztlamachilistli ītēchcopa Haiwen Yang

Tlanāhuatīlli Anlan Branding Tlaixnextiliztlamachilistli ītēchcopa Haiwen Yang cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Tepoztli īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlacuilolli· 2023

Anlan Branding Tlaixnextiliztlamachilistli

īpal Haiwen Yang

Tlanāhuatīlli: Anlan

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlacuilolli Tlamantli

10,137

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #141858

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Anlan Branding Tlaixnextiliztlamachilistli

Anlan Branding se tlaixnextiliztlamachilistli tlachihchiuhtli īpampa se tlanamaquiliztlahtōlli īca tlachīhualli tlein quichīhua cualtzin mochīhua. In tlaixnextiliztli motlachihchīhua inic mopanextīz cualli ihuīca nochi tlein ica motequitiltīz. In āmatlahcuilōlli tlahtōltzin quipiya īcamacpātzitzīn yamānqui ihcuāc pōhui, ihuan in machiyōtl tlahtōltin mocāhua tepitztzin ihuan chipahuac. Se xōchimachiyōtl huālēhua itech in tlahtōlmachiyōtl "A", ihuan quinēxtia in tlamahuiztic; ihuan se melāhuac tequitl itech in tlahtōlmachiyōtl "A" quisāloa in tlamatiliztequitl īhuān in tlamahuiztic. In camohpaltic tlapālli mocuī quen huēyi tlanamaquiliztlahtōlli tlapālli. In tlaixnextiliztli motequitiltia īpan āmameh tlein ic motlahcuilōa ihuān īpan in tlapēhualiztli ic motzacua tlein quipiya; ihuān tlanahuatiltin quipalēhuiah inic mochīhua nochipa cē neneuhqui tlein motequitiltīz.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Anlan Branding Tlaixnextiliztlamachilistli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Anlan Branding Tlaixnextiliztlamachilistli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Anlan Branding Tlaixnextiliztlamachilistli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
Huēyiliztli īhuān Tlacualtepēhualli: The coordinated images were applied to all physical stationery system and package system.
Tōcāitl: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
Tlachīhualiztli Māchiyōtl: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
Tlanāhuatīlli Nētēcahuilīztli: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
Tlatēmōliztli: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
Tēyōllālīliztli: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
Tēquitl Cāhuitl: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
Tēquitl Ōhuitl: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
Patentēmeh: Shenzhen Baselab Technology Ltd.
Calpolli Tlācah: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
Īxiptla Tlanēxtīlli: Shenzhen Baselab Technology Ltd.