Re Form Cozcatl Tlapatlaliztli by Chow Tai Fook Jewellery Creative Centre

Re Form Cozcatl Tlapatlaliztli by Chow Tai Fook Jewellery Creative Centre is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Bronse in Cozquitl Tlachihchihualiztli Competition Category.

BronseCozquitl· 2023

Re Form Cozcatl Tlapatlaliztli

by Chow Tai Fook Jewellery Creative Centre

Client: Chow Tai Fook Jewellery

Mahuizolli A' Design Award Bronse Winner in Cozquitl Category

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Colors

The Design

About Re Form Cozcatl Tlapatlaliztli

Re:Form ye tlachtli in yeyi teteziuhcatl huicoltiliztli ihuan icuztli. In teteziuhcatl huicoltiliztli tlacatia panoltiya, tlein monequi inic mopatlaz iueyaca in cozcatl ihuan macuextli. Re:Form quipatla in teteziuhcatl huicoltiliztli, mochihua ihueyi tlachihualiztli in nezcayotl. Cecen teteziuhcatl huel mopohpiloa canapa ipan icuztli, yehuatl ipampa in motlaquetiani huel quichihua cecen cozcatl, macuextli noso occequi tlanamictiliztli. Ce icuztli tlein 36 pulgadas queman quimaca achi 120 tlapehpechyotl, auh ce icuztli tlein 18 pulgadas quimaca zan achto 90. In tlachtli quinotza in motlaquetiani inic mochihua tlachihualcayotl ihuan quipalehuia ce yolic ihuan huecauh nezcayotl.

The Recognition

About the Mahuizolli A' Design Award Bronse

Re Form Cozcatl Tlapatlaliztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Re Form Cozcatl Tlapatlaliztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Re Form Cozcatl Tlapatlaliztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.
Design Challenge: Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.
Inspiration: In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire.

The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator.
Operation Flow: Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.
Team Members: Chow Tai Fook Jewellery Creative Centre
Image Credits: Chow Tai Fook Jewellery Creative Centre

Read the Press Release