Cidih Tlaixnextiliztli Tocaitl by Peng Wang

Cidih Tlaixnextiliztli Tocaitl by Peng Wang is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Tepoztli in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

TepoztliTlacuilolli· 2023

Cidih Tlaixnextiliztli Tocaitl

by Peng Wang

Mahuizolli A' Design Award Tepoztli Winner in Tlacuilolli Category

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Colors

The Design

About Cidih Tlaixnextiliztli Tocaitl

Amatlahcuilolli: Cidih se tlaixnextiliztli tocaitl in tlayolchichiuhtli inic se calli campa mochihua tlamachtiliztli ihuan tlamatiliztlateomatiliztli ompa Milan, Italia, ce tequitl in monechicoa Tsinghua Tlamatiliztlacalli ihuan Politecnico di Milano. In machiotl C ihuan D quichihua yancuiqui ihuan cualtlacuilhuazyotl ihuan xoxouhca inon huan huan inon, quinextia in cetiliztli itech tlamatiliztli ihuan tequitiliztli ihuan in ixquichcapan itech se cemanahuac ihcuac campa mochintin huelih calaquih. In ixco netetzilli in tlanepantla quinextia se tonatiuh in tlehco. In machiotl H quihtoznequi hub (tlanechicolli), ihuan iixnextiliz cualtlacuilhuazyotl quipia in ixiuhyo tocaitl. In tlaixnextiliztli motequitiltia ipan tlahcuilolamatl, tlanexililizamoxtli tepozyollotl, huebsitios, tezcatl, tlateccentetl, ihuan acrílico.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Cidih Tlaixnextiliztli Tocaitl ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Cidih Tlaixnextiliztli Tocaitl ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Cidih Tlaixnextiliztli Tocaitl quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: CIDIH is an educational and scientific research base jointly built by Tsinghua University and Politecnico di Milano in Milan, Italy, on the afternoon of February 22, 2017, witnessed by Chinese President Xi Jinping and Italian President Sergio Mattarella. They needed a brand identity that was inclusive and international, so we designed the positive and negative shapes to reflect the founding purpose of CIDIH. They have used this brand identity throughout their space, website and products.
Dimensions & Packaging: This special positive and negative font design has been applied to all contents of the organization. It is also displayed in a variety of ways, from printed materials to digital signage, websites, screens, cut sheets and acrylic.
Tags: Brand Identity, Logo, VI
Production Technology: C and D are positive and negative to each other, symbolizing the harmonious unity of theory and practice, as well as the inclusiveness of cidih as an international platform. The semicircle in the middle symbolizes the rising sun and the ignition and transmission of the fire of design innovation. H symbolizes hub. The negative shape of H is the silhouette of cidih, which reflects the connection of international design innovation resources with cidih as the center.
Design Challenge: CIDIH is a comprehensive organization. The content of its brand concept is both broad and abstract. How to express these concepts in the design has become the biggest difficulty of this project. We solved this problem through the design of positive and negative letters.
Research: Through the research on the design of letter positive and negative shapes, I found a new design language, which turns the contingency of letter positive and negative shapes into necessity and rationalizes it. This method can help more brands to explain the brand concept, and even reduce the waste of ink in printers.
Inspiration: There are positive and negative shapes between different letters, and there is contingency. I have been wondering whether I can create a font that can express two letters through positive and negative shapes, and how to make this contingency more meaningful in the design. In general brand identity projects, complex design may affect the identifiability, but I want to know whether positive and negative shapes can be used to match the brand tone. These ideas became the inspiration of this design.
Project Duration: The project was started in November, 2020 and put into operation in May, 2021.
Operation Flow: A user who comes into contact with cidih for the first time cannot immediately understand the service purpose of the institution. He needs to have a good first impression. Through contact with the brand logo, the user can gradually penetrate the brand concept of the institution in his mind, so as to facilitate a more smooth understanding of the institution in the future.
Team Members: Peng Wang